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How Do You Use Ethos, Pathos and Logos in Your LNC Marketing?
Aristotle is the father of these three terms of persuasion. The Greek terms may be unfamiliar to you, but I’ll bet you know these concepts by other names. Ethos, pathos and logos make up some of the most commonly used methods of persuasion. Are you using these concepts in your marketing? Ethos involves selling yourself.…
Read MoreWhat I learned from being homeless for two weeks
We became homeless on April 15, 2013. That day bombs exploded during the Boston Marathon. We won’t soon forget the images and stories of people affected – people who lost their limbs or lives. My husband and I were coming home from the airport on April 15. We were eating a late lunch in a…
Read MoreScreening a fall case for merit
Falls are common in healthcare settings. You can perform an invaluable service by screening a fall case for merit. A fall that results in injury – a fracture, head injury, or paralysis may present an appealing case to a plaintiff attorney. But some attorneys stop and think, “Is this really a good case? Should I…
Read MoreMedical Malpractice Errors
Legal nurse consultants work within the high stakes arena of medical malpractice errors litigation. We are often asked to screen medical malpractice cases for merit – does the case meet the criteria for a winnable case – for the plaintiff or the defendant? Other industries, such as aviation, manufacturing, and energy developed safety interventions needed…
Read MoreScreening a Medication Error Case for Medical Malpractice
A legal nurse consultant may screen a medication error case for merit. The LNC recognizes that is often easiest to screen a case by starting with the damages. What happened as a result of the alleged medication error? Permanent, severe damages have the highest potential for providing compensation, assuming that liability and causation can be…
Read MoreScreening a Medical Malpractice Case for Merit
An LNC and physician explaining a case to the attorney[/caption] You are a legal nurse consultant who is asked to be involved in screening a medical malpractice case for merit. The medical records are in hand; someone has to review them. Who should review them, and in what sequence, depends on numerous factors. When should…
Read MoreLNCs: New Business Marketing
Unless you are so busy that you are overwhelmed with work, you need to do new business marketing. In my first post, I discussed database marketing. In my second post, I described referral source marketing. In this post, I share ideas for new business marketing. New business marketing Your New Business Marketing will consist more…
Read MoreReferral Source Marketing
In the last blog post I talked about database marketing. The second kind of marketing is Referral Source Marketing. This means that Referral Source Marketing is communicating with all those individuals, companies or groups that directly market to your target market. They are complementary businesses to yours or big fans of yours that will be…
Read MoreDatabase Marketing
So where do you start? How do you use database marketing? What do you do to market and grow your business? There are so many options right? It’s possible even, that you’re somewhat overwhelmed right now just thinking about it. I like to start with ‘free first, then pay’ options…how does that sound to you?…
Read MoreLegal Nurse Consultants and Paralegals
When I am marketing at an attorney conference, attorneys often say to me, “I have a paralegal. She handles my records. Why do I need a legal nurse consultant?” Attorneys may be confused about the differences between legal nurse consultants and paralegals. Your ability to market your services is dependent on a skillfully phrased answer…
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