Business Management
How will 2019 Affect Legal Nurse Consulting?
On December 5-6, 2018, I participated in a 2-day conference for C-Suite executives and their C-Suite Network Advisors. Here’s what I learned that will impact marketing and managing your legal nurse consulting practice in 2019. Use of stories You’ll see more advertising that tells a story rather than lists the facts about a product or…
Read MoreHow Many Money Making Hats Are You Wearing?
It’s inevitable. As an LNC business owner, you will wear many, many money-making hats. Marketing manager Bookkeeper The one who works on cases Technical support staff Housekeeping But while this type of task juggling is needed in an LNC business, be aware that not all of your hats are created equal. Marketing outweighs bookkeeping, for…
Read MoreHow to Sharpen Your LNC Marketing Plan
Your LNC marketing plan is a piece of your business plan. The business plan spells out what your business does and does not do as well as your business goals. It covers more than marketing as it discusses your services, financing, staffing, and strategic alliances. It also includes your vision. If you’ve ever taken out…
Read MoreTechnology Addiction Affects Your LNC Business
You probably already know the obvious ways technology addiction is affecting you. If your employees, under the guise of doing research for projects, spend far too much time surfing the Internet, their productivity will be diminished. Personal emails and tweets also add to downtime. And I’m not singling out your employees for censure. You, too,…
Read MoreBuild Your LNC Company by Encouraging Opposite Viewpoints
We seem to be increasingly living in a “Yes-men” society, one in which dissension and opposition are discouraged and even punished. Many business leaders are beginning to question the results, and they’re taking thoughtful looks at their own corporate cultures and seeking ways to change them. Are you thinking about this as you build your…
Read MoreHow To Avoid Procrastination
Your desk is awash in folders and documents. Too many phone calls await your return calls. Your spouse needs help in solving family problems. As you allow yourself to see your procrastination behavior, the vision of a desert island with no wi-fi haunts you. The real-time alternative might be to crawl under your desk and hide.…
Read MoreAlone on Your LNC Path? Here’s help
We are standing at the top of a trail that runs 2.7 miles down the side of a mountain into Muir Woods, a stand of redwoods north of San Francisco. The bus that dropped us off has left. My trip down this mountain reminds me of the LNC path. Here is what happened: The tour…
Read MoreShred your Excess LNC Baggage
How much excess LNC baggage do you have? What are the hidden costs in your business? Just what is excess baggage? I define it as the paper and other objects that accumulate in our business. Earlier this year I was thinking about excess LNC baggage as I packed suitcases. I asked myself, “What did I…
Read MoreNegotiating with a Bully
Have you seen the impact of bullying? Have you observed it in your home, workplace, or business? I know I have, in all those locations. Have you been involved in negotiating with a bully? A year ago, a publisher came to my colleague Greg Williams and said, “We want you to write a book about…
Read MoreThe Value of Free: When do you Give Something Away?
An attorney asks you to locate an expert witness for a case. How do you charge for this service – or do you? Do you locate the expert for free? Options for Charging for Expert Witness Location An LNC I’ve been coaching asked me about the fees to charge to locate an expert. We discussed…
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