Business Management
Cool Tools for the LNC
One of the great benefits I receive from attending the Internet Marketers Cruise each year is a select of cool tools, resources and links. You may find some of these useful. I have not tried each one. (If I did, I know I’d get nothing else done as I succumb to the newest technology!) Let…
Read MoreFear-Based Decisions Are Bad for Business
At one point, every business owner will find herself in a troubling situation and vulnerable to fear-based decisions. Revenue is down. New attorney clients are scarce. The number of new cases coming in is falling, and a peek at the financials is enough to bring on a full-fledged anxiety attack. Unless you’re Mark Zuckerberg or…
Read MoreAre There Differences Between Male and Female LNCs?
Are there any significant differences between male and female LNCs? Is it possible to draw any conclusions from studies of male and female entrepreneurs? Do men really do it differently than women when it comes to the world of business? Funding: It makes a difference According to Bank of America‘s Spring 2014 Small Business…
Read MoreHow to Create a Compelling LNC Blog
Your LNC blog serves different purposes. You want to provide interesting content while highlighting your business. You also want to attract attorneys to contact you for services. Here are three methods for doing this. Quotations and Photos Combining a beautiful photo with a relevant quote attracts attention. This is also very popular on Facebook, Instagram…
Read MoreHow will 2019 Affect Legal Nurse Consulting?
On December 5-6, 2018, I participated in a 2-day conference for C-Suite executives and their C-Suite Network Advisors. Here’s what I learned that will impact marketing and managing your legal nurse consulting practice in 2019. Use of stories You’ll see more advertising that tells a story rather than lists the facts about a product or…
Read MoreHow Many Money Making Hats Are You Wearing?
It’s inevitable. As an LNC business owner, you will wear many, many money-making hats. Marketing manager Bookkeeper The one who works on cases Technical support staff Housekeeping But while this type of task juggling is needed in an LNC business, be aware that not all of your hats are created equal. Marketing outweighs bookkeeping, for…
Read MoreHow to Sharpen Your LNC Marketing Plan
Your LNC marketing plan is a piece of your business plan. The business plan spells out what your business does and does not do as well as your business goals. It covers more than marketing as it discusses your services, financing, staffing, and strategic alliances. It also includes your vision. If you’ve ever taken out…
Read MoreTechnology Addiction Affects Your LNC Business
You probably already know the obvious ways technology addiction is affecting you. If your employees, under the guise of doing research for projects, spend far too much time surfing the Internet, their productivity will be diminished. Personal emails and tweets also add to downtime. And I’m not singling out your employees for censure. You, too,…
Read MoreBuild Your LNC Company by Encouraging Opposite Viewpoints
We seem to be increasingly living in a “Yes-men” society, one in which dissension and opposition are discouraged and even punished. Many business leaders are beginning to question the results, and they’re taking thoughtful looks at their own corporate cultures and seeking ways to change them. Are you thinking about this as you build your…
Read MoreHow To Avoid Procrastination
Your desk is awash in folders and documents. Too many phone calls await your return calls. Your spouse needs help in solving family problems. As you allow yourself to see your procrastination behavior, the vision of a desert island with no wi-fi haunts you. The real-time alternative might be to crawl under your desk and hide.…
Read More