Business Management
Referral Source Marketing
In the last blog post I talked about database marketing. The second kind of marketing is Referral Source Marketing. This means that Referral Source Marketing is communicating with all those individuals, companies or groups that directly market to your target market. They are complementary businesses to yours or big fans of yours that will be…
Read MoreDatabase Marketing
So where do you start? How do you use database marketing? What do you do to market and grow your business? There are so many options right? It’s possible even, that you’re somewhat overwhelmed right now just thinking about it. I like to start with ‘free first, then pay’ options…how does that sound to you?…
Read MoreLegal Nurse Consultants and Paralegals
When I am marketing at an attorney conference, attorneys often say to me, “I have a paralegal. She handles my records. Why do I need a legal nurse consultant?” Attorneys may be confused about the differences between legal nurse consultants and paralegals. Your ability to market your services is dependent on a skillfully phrased answer…
Read More5 Traits of Successful Legal Nurse Consultants
Successful legal nurse consultants have to possess some sales skills. You are selling your capabilities to assist attorneys, the value of your services, and the outcomes the attorney will achieve by using your help. Your business will flounder without sales skills. See this video on how to be a successful legal nurse consultant. All business…
Read MoreLegal Nurse Consultants Need Websites
Legal nurse consultants need websites. I love websites. I absolutely think they’re necessary. I do not think that anyone should go without a website. Think about your own business. How long has it been since you’ve actually flipped through a phone book? It’s much easier to Google somebody’s information online than it is to actually…
Read MoreMaking the Most of Exhibiting at Attorney Conferences
You’ve decided to get involved with exhibiting at attorney conferences. You purchased your booth, set everything up on site, collected business cards, took notes about likely cases, and carried everything back to your home or office. Schedule Post-Trade Show Follow Up On Your Calendar Don’t blow it now. Make immediate contact your HIGHEST priority when…
Read MoreLegal nurse consultants and technology
As an independent LNC, you will need to make many decisions about your business. Legal nurse consultants and technology equal one of the most important and potentially expensive components of your business. Technology encompasses both hardware equipment and software applications. What are your business needs? Do you need all of these? a computer and printer,…
Read MoreTechnology Can Be the Legal Nurse Consultant’s Friend
You are a legal nurse consultant who has just received a call from a new attorney client. You’re so excited. The attorney shares the major facts of the case and gives you the due date. He says there are hundreds of pages of records. Can technology be the legal nurse consultant’s friend? While you ask…
Read MoreThe Way Successful LNCs Think
What makes the difference between an LNC who builds a successful business and one who never recovers the investment in time and money for an educational course to become an LNC? It has a lot to do with the way successful LNCs think. You are in control of the results Success is based on your…
Read MoreTips for Cold Calls on Attorneys
Are you making cold calls on attorneys? Being Prepared for Objections When You Make Cold Calls on Attorneys One thing I can tell you about objections: if you can’t overcome them, you’ll never close the sale. Here are 3 tips to stay in control so you can get to the next step. Tip 1. Identify…
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