Business Management
How to Engage Attorneys
You’ve decided to offer to present a medical topic to a group of attorneys at their law firm. These are some techniques of how to engage an attorney. You can stimulate engagement in a number of different ways. It is easiest to understand them if you envision yourself standing in front of a room of…
Read MoreA Great Question to Ask a Prospect
Do you ever get feel uncomfortable when talking with an attorney? You think the attorney would be a perfect client. Here are some thoughts on a great question to ask a prospect. You don’t want to scare them off by being “sales-y” or mechanical in your sales approach. I know…I’ve resisted the “formal” scripting of…
Read MoreMy Secret Weapon: Databases for LNCs
I could not run my legal nurse consulting business without my database. If you are trying to keep track of clients, prospects, experts and cases with scattered pieces of papers or Excel spreadsheets, you need one of the databases for LNCs. I use ACT! which has the features I describe below. It is easy to…
Read More5 Tips for the LNC for Keeping Attorney Clients
Keeping attorney clients is a crucial issue for legal nurse consultants. Legal nurse consultants make one sale out of twenty prospective client contacts. That means that for two contacts you’d have to meet forty contacts, or potential clients. That is a bit daunting. You have to be willing to go to meetings, make calls, go…
Read MoreShould You Add a New LNC Service?
Should you offer attorneys a new LNC service? Should you provide medical illustrations, trial consulting, jury selection guidance, mock trials or more new services? Model for adding a new LNC service This is a model you may use to determine the level of risk and possibility of success for offering new LNC services or products.…
Read More3 Ways to Build Your Legal Nurse Consulting Business
How can you build the foundation for a strong legal nurse consulting business that will carry you forward? Here are 3 tips that helped me grow a successful business. 1. Never stop marketing It is tempting to connect with one or two key clients and get complacent. You are receiving a steady flow of cases.…
Read MoreThree Hard Lessons I Learned to Apply to Your Legal Nurse Consulting Business
Like many entrepreneurs, I have had more than one business. The mistakes I have made in other businesses carry lessons for my legal nurse consulting business – and for yours. Learn from my errors; save yourself a lot of money, time and grief. 1. Don’t try to create a new market for what you know…
Read MoreLNCs: New Business Marketing
Unless you are so busy that you are overwhelmed with work, you need to do new business marketing. In my first post, I discussed database marketing. In my second post, I described referral source marketing. In this post, I share ideas for new business marketing. New business marketing Your New Business Marketing will consist more…
Read MoreReferral Source Marketing
In the last blog post I talked about database marketing. The second kind of marketing is Referral Source Marketing. This means that Referral Source Marketing is communicating with all those individuals, companies or groups that directly market to your target market. They are complementary businesses to yours or big fans of yours that will be…
Read MoreDatabase Marketing
So where do you start? How do you use database marketing? What do you do to market and grow your business? There are so many options right? It’s possible even, that you’re somewhat overwhelmed right now just thinking about it. I like to start with ‘free first, then pay’ options…how does that sound to you?…
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