Business Management
New Years Resolutions: Is There Hidden Garbage in Your Life?
The setting was perfect – crystal white sand, a calm blue green Gulf of Mexico, deep blue beach umbrellas dotting the sand, and some puffy clouds. My friend and I had walked along a boardwalk through mangroves to reach the restaurant that perched on the edge of the land (seen in this photo as the…
Read MoreUpsell Hell – What I Learned from the Shower Grab Bar Salesman
My husband decided he wanted shower grab bars installed. Our neighbor gave him the names of two local companies that provided this service. One company (A) quoted 2 bars installed for $89. The other company (B) quoted 2 bars installed for $180. The man at Company B told us that Company A was not licensed…
Read MoreUsing social proof to win attorney clients
Legal nurse consultants who don’t use social proof to gain new customers are overlooking an important marketing technique. Social proof is also referred to as ‘informational social influence’. It is the concept that people will conform to the actions of others under the assumption that those actions are reflective of the correct behavior. There are…
Read MoreOvercoming the Risks of Starting a Legal Nurse Consulting Business
Do you struggle with overcoming the risks of starting a legal nurse consulting business? In my last blog, I wrote about what motivated you to start a legal nurse consulting business. Was it the desire for independence, wealth, recognition and fame, or making a contribution? Do You Embrace or Avoid Risks? Do you consider the…
Read More4 Reasons Why You Became an Entrepreneur
What drove you to want to start a legal nurse consulting business? What was the reason why you became an entrepreneur? What motivated you to take this step? Only a small percentage of the population are entrepreneurs. It is not an easy choice. Independence: is this why you became an entrepreneur? – Was it the…
Read MoreKeyword Research and Your Legal Nurse Consulting Website
Can attorneys find your legal nurse consulting business? do you have a website that includes the results of keyword research? If you do not have a website, you will remain invisible to the vast majority of attorneys who might have otherwise hired you. See Why LNCs need a Website. When you do not control your…
Read MoreHow to Use Multiple Monitors
One of the joys of having more than one monitor is to be able to have two documents, two programs or the internet and a program open simultaneously. I now use 3 monitors – two freestanding ones and one on my laptop computer. Benefits of Multiple Monitors One of the benefits of having a multiple…
Read MoreProfile of an Attorney Client You Do Not Want
Are you so hungry for work as a legal nurse consultant that you would say yes to any attorney client who asked you to provide services? Mr. Senior Partner slouched in his chair and glared at me. He was a prominent plaintiff attorney who had invited me to come to his office and to bring…
Read MoreGifts for Attorneys: The Principle of Reciprocity
Are you using the principle of reciprocity when you market to attorneys? Here is how to harness the power. Principle of Reciprocity Applied to Legal Nurse Consulting You are making a marketing call on a potential client and wonder if you should bring along a gift. The holidays are approaching and you wonder if you…
Read MoreHow do you deal with challenges?
Are you standing on a pile of dirt or being buried by it? This video talks about the process of change and coping with life’s challenges.
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