Marketing
Trade Show Success Starts Early: A Structured Schedule for LNC Exhibitors
Exhibiting at an attorney trade show is a great way to meet potential clients and reconnect with your existing attorney clients. Following a methodical schedule ensures trade show success so that you do not overlook any steps. Twelve Months Ahead: Start Planning for Trade Show Success Determine the budget for exhibiting for the year. Consider…
Read MoreOvercoming Common Website Challenges as an LNC
Building an attorney-attracting website is not a one-time task. It’s an ongoing process that reflects your expertise, credibility, and value to attorneys. While some online marketing voices promote quick results, as an LNC you know that attorneys must trust you can help them with their cases before they’ll contact your. Building trust takes time.…
Read MoreUsing AI to Create Videos That Win Attorneys’ Attention
Attorneys don’t want ads—they want insights. Video gives you the perfect format to teach, connect, and stand out. Through using AI to create videos, planning professional-quality video content has never been simpler. Step 1: Research What Attorneys Care About AI platforms can help you uncover what attorneys are asking right now: ChatGPT: Reveals pain points…
Read MoreWhy Every LNC Needs Video Marketing for their Toolbox
Video surrounds us. From airport terminals to doctor’s offices, moving images command attention. For legal nurse consultants (LNCs), video marketing is no longer optional—it’s the most direct route to building trust with attorneys. Why Attorneys Respond to Video Attorneys want useful information, not ads. Research shows people are 27 times more likely to click on…
Read MoreLinkedIn Content Ideas: How to Never Run Out of Ideas
If you’re serious about using LinkedIn to build your LNC business, the challenge is rarely whether you should post — it’s what to post. Many LNCs tell me they feel stuck, repeating the same themes, or worse, going silent for weeks at a time because they’ve “run out of LinkedIn content ideas.” The truth? LinkedIn…
Read MoreThe Persistent LNC Turns Setbacks into Success
How easily do you give up? Or are you persistent? A persistent LNC is one who steadfastly pursues a goal or objective despite obstacles, setbacks, or difficulties. Do you have unwavering determination, resilience, and consistent effort over time, even when immediate results are not apparent? I see many would be LNCs give up after their…
Read MoreHow to Build Strong Client Relationships
How to Build Strong Client Relationships What can you do to help your clients? What are you doing to strengthen your client relationships? Look for opportunities to assist them. Client Relationships Examples of Going Above and Beyond In this example, the defendant’s infectious disease doctor testified in his deposition that he had a cocaine issue.…
Read MoreBuilding a Thriving LNC Practice With Exhibiting
Building a thriving Legal Nurse Consulting (LNC) practice requires more than just expertise in the field; it necessitates a strategic approach to networking and marketing. One of the most effective ways to establish and grow your LNC practice is by creating a powerful presence at conferences. While attending these events is a good start, exhibiting…
Read MoreGet More Business as an LNC: The Myths
Legal Nurse Consultants (LNCs) are bridging the gap between the medical and legal fields. They provide invaluable expertise that can significantly impact the outcomes of legal cases involving medical issues. However, growing your LNC business comes with its own set of challenges and misconceptions. Let’s debunk three common myths about getting more business as an…
Read MoreEmail Headlines are More Powerful Than You Think
Email headlines must be compelling enough to capture your readers’ attention. When you write a less than ideal email headline, most likely your recipient may trash it before they read it. Many features can make or break a headline’s power to draw in a reader. In this blog post, I refer to the headline and…
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