Marketing
How to Use a Story Formula on LinkedIn to Attract Attorneys
Scroll through LinkedIn on any weekday morning and you’ll find legal nurse consultants posting some version of the same message: “I’m a legal nurse consultant. I review medical records, prepare chronologies, and identify deviations from the standard of care. Contact me to discuss your next case.” Nothing in that post is wrong. It’s accurate, professional,…
Read MoreNo Cases Yet? How New LNCs Prove Their Worth
A new legal nurse consultant sits down to prove her worth when she writes her LinkedIn profile. She has 17 years in labor and delivery. She has precepted dozens of new nurses, served on the multidisciplinary perinatal safety committee, and been the charge nurse on nights when everything went wrong at once. She describes herself…
Read MoreWhy Attorneys Scroll Past Your LinkedIn Posts
Years ago, I testified at a deposition as an expert witness in a medical malpractice case. I summarized the medical records to reveal the patient’s pain and suffering. A man was supposed to a chemotherapy drug intravenously. It went into his spinal canal instead. The drug destroyed his spinal cord, and paralysis climbed slowly up…
Read MoreWhy Faking It Is Dangerous: Building Trust
“Fake it until you make it.” A legal nurse consultant posted those words in a Facebook group recently. I understand the impulse behind them. When you’re new, you feel vulnerable and inexperienced. You want attorneys to see a seasoned professional, not someone still figuring out how to format a chronology. But faking it is dangerous…
Read MoreStarting Your LNC Business: 5 Things Every LNC Needs to Know
A newly minted legal nurse consultant, let’s call her Denise, spent her first three months sending emails to attorneys. She sent about 200 and got two replies. One said “not interested.” The other asked to be removed from her list. Denise had strong clinical skills and real enthusiasm. What she lacked was a clear picture…
Read MoreWhy You Should Diversify Your LNC Business
Diversifying your services is critical now. New LNCs coming into the field, AI providing services LNCs offer, and doctors competing with LNCs for work (like life care plans) make it imperative that you keep an open mind about how you can help attorneys. When you work shifts in a doctor’s office or clinical setting, you…
Read MoreSmart Networking for Legal Nurse Consultants
One of the most common concerns legal nurse consultants share is this: “I know I have the clinical knowledge and analytical skills attorneys need, but why am I not getting consistent cases?” How can you use smart networking to grow your practice? The answer is often not about clinical expertise. It is about visibility, positioning,…
Read MoreBusting the Objections to LNC Networking: Why Avoiding It Is Costing You Business
What happens inside you when you hear the words LNC networking? Extrovert Ellen says, “Oh, great! A chance to meet people. Yay!” But Introvert Ivy says, “Oh, no! Do I have to meet people?” For some legal nurse consultants, it sounds energizing. For others, it triggers tension. A room full of strangers. Small talk. The…
Read MoreA Sustainable LNC Business: From Startup to Stability
When you think about the steps needed to start a legal nurse consulting business, it is easy to focus on the tasks: picking a name, creating a website, setting up a sustainable LNC business, defining services, and finding that first case. Many legal nurse consultants begin by focusing on the visible steps of launching a…
Read More5 Biggest LNC Content Creation Mistakes LNCs Make
Legal nurse consultants sit on a wealth of knowledge. Think of your years of clinical experience, thousands of pages of medical records you’ve read, and countless conversations with attorneys, which all add up to deep professional insight. Yet many LNCs find themselves staring at a blank screen when it comes time for LNC content creation.…
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