Marketing
Why Every LNC Needs Video Marketing for their Toolbox
Video surrounds us. From airport terminals to doctor’s offices, moving images command attention. For legal nurse consultants (LNCs), video marketing is no longer optional—it’s the most direct route to building trust with attorneys. Why Attorneys Respond to Video Attorneys want useful information, not ads. Research shows people are 27 times more likely to click on…
Read MoreLinkedIn Content Ideas: How to Never Run Out of Ideas
If you’re serious about using LinkedIn to build your LNC business, the challenge is rarely whether you should post — it’s what to post. Many LNCs tell me they feel stuck, repeating the same themes, or worse, going silent for weeks at a time because they’ve “run out of LinkedIn content ideas.” The truth? LinkedIn…
Read MoreThe Persistent LNC Turns Setbacks into Success
How easily do you give up? Or are you persistent? A persistent LNC is one who steadfastly pursues a goal or objective despite obstacles, setbacks, or difficulties. Do you have unwavering determination, resilience, and consistent effort over time, even when immediate results are not apparent? I see many would be LNCs give up after their…
Read MoreHow to Build Strong Client Relationships
How to Build Strong Client Relationships What can you do to help your clients? What are you doing to strengthen your client relationships? Look for opportunities to assist them. Client Relationships Examples of Going Above and Beyond In this example, the defendant’s infectious disease doctor testified in his deposition that he had a cocaine issue.…
Read MoreBuilding a Thriving LNC Practice With Exhibiting
Building a thriving Legal Nurse Consulting (LNC) practice requires more than just expertise in the field; it necessitates a strategic approach to networking and marketing. One of the most effective ways to establish and grow your LNC practice is by creating a powerful presence at conferences. While attending these events is a good start, exhibiting…
Read MoreGet More Business as an LNC: The Myths
Legal Nurse Consultants (LNCs) are bridging the gap between the medical and legal fields. They provide invaluable expertise that can significantly impact the outcomes of legal cases involving medical issues. However, growing your LNC business comes with its own set of challenges and misconceptions. Let’s debunk three common myths about getting more business as an…
Read MoreEmail Headlines are More Powerful Than You Think
Email headlines must be compelling enough to capture your readers’ attention. When you write a less than ideal email headline, most likely your recipient may trash it before they read it. Many features can make or break a headline’s power to draw in a reader. In this blog post, I refer to the headline and…
Read MoreLNC Sample Reports: A Key Tool for Learning and Sales
How can you take advantage of sample reports to boost your expertise and enhance your reputation? As LNCs, we play an invaluable role in the legal industry, offering expert opinions and insights regarding medical issues related to legal cases. With extensive medical terminology knowledge and procedural know-how at hand, we provide expert witness testimony and…
Read MorePlan Your LNC Presentations for Attorneys
You receive an invitation to speak to attorneys. Time to plan your LNC presentations. LNC Presentations: The Basics When you find out you’ll be presenting to attorneys, it’s time to start planning. Ask the person who is your liaison about the attendees: What type of attorneys will be in the audience? What practice areas do…
Read MoreYouTube Video Marketing Tips for Your LNC Business
YouTube video marketing is a powerful tool for any LNC business owner looking to reach a wider audience and promote their services. As a legal nurse consultant, you can use YouTube to educate potential clients about your skills and expertise, showcase your experience, and build your brand. YouTube video marketing is easier to include in…
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