Marketing
How Do You Describe Your Legal Nurse Consulting Value?
I see too many legal nurse consulting websites that all say the same thing. Here is language from an LNC whose site comes up on the 4th page of Google. This is a great placement, because it is the first LNC website I found after all of the ones that market legal nurse consulting preparation…
Read MoreWho is Shooting Who in the Foot: Overcoming a Defeatist Mindset
Do you have a defeatist mindset? “I spent a lot of money on a legal nurse consulting program and I have not gotten a client. Not one.” I have heard this scenario from several LNCs during my Make More Money calls. It is easy to get discouraged. Before you give up, do an assessment of…
Read MoreA Model for a Successful Sales Presentation to an Attorney
How do you react when you have an opportunity to make a successful sales presentation to an attorney? Let’s say you come home from work to a message on your answering machine. Attorney Geoffrey Gillis says he received your name from a colleague and would like you to set up a time to meet with…
Read MoreBranding: Do You Have One?
Watch this 3 minute video about branding and then ask, “Can I explain my brand?” Join us for a webinar on branding.
Read MoreIs Your Branding Building Trust?
Does your brand build trust in your clients and prospects? Especially in the legal nurse consulting industry you need to build immediate trust, immediate credibility, immediate knowledge and experience. One of the questions to ask yourself, “Do you really feel connected to not only your name, which is a big part of branding, but also…
Read MoreProfessional Photographs of Legal Nurse Consultants
Head shots are also known as professional photographs of legal nurse consultants. What are they and why do I need them? Why do they cost so much? These are the typical questions I receive and the commentary in conversations I overhear. Seems everyone either needs, wants (or doesn’t want) a head shot. Perhaps they are…
Read MoreIs Your Legal Nurse Consulting Brand Consistent?
Is your legal nurse consulting brand as consistent as Apple’s? Have you ever bought an Apple product? From the white drawstring bag with the Apple logo to the exquisite packaging, Apple is consistent in its branding. Is your legal nurse consulting brand as consistent throughout every touch point? Brand experience is the sum of all…
Read MoreWhat Does Your LNC Brand Say About You?
I have spent time working with LNCs to improve their LNC brand. A short time ago I did a shoot for a client (who is now a friend) for her new business. Prior to the shoot I wanted to do a consultation to ascertain what exactly she was looking for her portraits to convey to…
Read More“I can save you money” is meaningless
Saying “I can save you money” is a phrase that has become white noise to many attorneys. Most LNCs say, “I can save you time and money.” That’s boring and so overused. It is a phrase used so often in ads and by salespeople that when we hear it, it’s like hearing “Blah, blah, blah.”…
Read MoreHow to respond to “I already have a legal nurse consultant I work with.”
You are marketing to an attorney you meet at a social event or while you are exhibiting at an attorney conference. When you identify yourself as a legal nurse consultant, he says, “”I already have a legal nurse consultant.” How do you respond to this resistance statement? I already have a legal nurse consultant If…
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