Marketing
Is Your Branding Building Trust?
Does your brand build trust in your clients and prospects? Especially in the legal nurse consulting industry you need to build immediate trust, immediate credibility, immediate knowledge and experience. One of the questions to ask yourself, “Do you really feel connected to not only your name, which is a big part of branding, but also…
Read MoreProfessional Photographs of Legal Nurse Consultants
Head shots are also known as professional photographs of legal nurse consultants. What are they and why do I need them? Why do they cost so much? These are the typical questions I receive and the commentary in conversations I overhear. Seems everyone either needs, wants (or doesn’t want) a head shot. Perhaps they are…
Read MoreIs Your Legal Nurse Consulting Brand Consistent?
Is your legal nurse consulting brand as consistent as Apple’s? Have you ever bought an Apple product? From the white drawstring bag with the Apple logo to the exquisite packaging, Apple is consistent in its branding. Is your legal nurse consulting brand as consistent throughout every touch point? Brand experience is the sum of all…
Read MoreWhat Does Your LNC Brand Say About You?
I have spent time working with LNCs to improve their LNC brand. A short time ago I did a shoot for a client (who is now a friend) for her new business. Prior to the shoot I wanted to do a consultation to ascertain what exactly she was looking for her portraits to convey to…
Read More“I can save you money” is meaningless
Saying “I can save you money” is a phrase that has become white noise to many attorneys. Most LNCs say, “I can save you time and money.” That’s boring and so overused. It is a phrase used so often in ads and by salespeople that when we hear it, it’s like hearing “Blah, blah, blah.”…
Read MoreHow to respond to “I already have a legal nurse consultant I work with.”
You are marketing to an attorney you meet at a social event or while you are exhibiting at an attorney conference. When you identify yourself as a legal nurse consultant, he says, “”I already have a legal nurse consultant.” How do you respond to this resistance statement? I already have a legal nurse consultant If…
Read MoreFour Steps to Create an LNC Sample Work Product Part 2
You have an interview with an attorney to discuss your services as a legal nurse consultant. The attorney asks you to bring sample work product. You say, “Help! I’ve never done a case.” In part 1, I explained how to use a case from your clinical experience to create a fictitious work product. In this…
Read MoreFour Steps to Create an LNC Sample Work Product Part 1
As a Legal Nurse Consultant (LNC), it’s important that you show potential clients or employers samples of your work product. LNC sample work product includes medical chronologies, medical summaries, timelines, calendars, and other written reports. Work product samples are particularly important for new LNCs, because attorneys want to know if you’re capable of analyzing medical…
Read MoreWhat Selling Soap Taught Me About Marketing to Attorneys
Before I became a legal nurse consultant I was selling soap. This is what it taught me about marketing to attorneys. I received the call right before I went into labor. “We’re coming tomorrow to pick up your leftover product.” Before becoming a legal nurse consultant, I became involved with a multilevel marketing company. My…
Read MoreIf Your Video Script is Good – Your Looks Don’t Matter!
How do you create an outstanding video script? In 2012, the Fashion Police voted Tina Fey best dressed at that year’s Emmy Awards. The comment from Joan Rivers? “Tina finally got it right!” You see, for many years Tina Fey has been well known for being a fashion DON’T! So why was she a star…
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