Marketing
Database Marketing
So where do you start? How do you use database marketing? What do you do to market and grow your business? There are so many options right? It’s possible even, that you’re somewhat overwhelmed right now just thinking about it. I like to start with ‘free first, then pay’ options…how does that sound to you?…
Read MoreLegal Nurse Consultants Need Websites
Legal nurse consultants need websites. I love websites. I absolutely think they’re necessary. I do not think that anyone should go without a website. Think about your own business. How long has it been since you’ve actually flipped through a phone book? It’s much easier to Google somebody’s information online than it is to actually…
Read MoreTips for Cold Calls on Attorneys
Are you making cold calls on attorneys? Being Prepared for Objections When You Make Cold Calls on Attorneys One thing I can tell you about objections: if you can’t overcome them, you’ll never close the sale. Here are 3 tips to stay in control so you can get to the next step. Tip 1. Identify…
Read MoreHow to Use “Social Proof” to Promote Your Legal Nurse Consultant Business Part 2
In part 1, I discussed writing advertising copy, whether it’s on your website, in a direct mail piece such as a brochure, or in an email. Your main objective is to get the reader to respond in a specific way – buy your services, sign up for the newsletter, volunteer for the event, etc. Are…
Read MoreHow to Overcome Your Fear of Exhibiting
Have you tried exhibiting at an attorney conference as a way to exhibit your legal nurse consulting services? Do you have fear of exhibiting? Tackling a Fear of Exhibiting I knew that exhibiting at an attorneys’ conference was a good way to market my legal nurse consulting services, but I was deeply anxious about the…
Read MoreUpsell Hell – What I Learned from the Shower Grab Bar Salesman
My husband decided he wanted shower grab bars installed. Our neighbor gave him the names of two local companies that provided this service. One company (A) quoted 2 bars installed for $89. The other company (B) quoted 2 bars installed for $180. The man at Company B told us that Company A was not licensed…
Read MoreUsing social proof to win attorney clients
Legal nurse consultants who don’t use social proof to gain new customers are overlooking an important marketing technique. Social proof is also referred to as ‘informational social influence’. It is the concept that people will conform to the actions of others under the assumption that those actions are reflective of the correct behavior. There are…
Read MoreMarketing Letters: Are You Focusing on Your Prospect?
Many legal nurse consultants send marketing letters to attorneys. Here is a typical letter: Dear ________, We would like to thank you for your ongoing confidence in our services. We appreciate your business and look forward to continuing our relationship with you. How can we help you now? Do you have cases that you would…
Read MoreKeyword Research and Your Legal Nurse Consulting Website
Can attorneys find your legal nurse consulting business? do you have a website that includes the results of keyword research? If you do not have a website, you will remain invisible to the vast majority of attorneys who might have otherwise hired you. See Why LNCs need a Website. When you do not control your…
Read MoreAvoid guff in your marketing materials
Guff is the language of the bureaucrat. It is pompous, needlessly complex, and obscures understanding. The person who writes in guff uses long sentences, filled with stiff language, and technical terms. Here is an example of guff from a legal nurse consultant’s website: “Screening Medical Cases For Merit – I will document the departure from…
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