Marketing
A Great Question to Ask a Prospect
Do you ever get feel uncomfortable when talking with an attorney? You think the attorney would be a perfect client. Here are some thoughts on a great question to ask a prospect. You don’t want to scare them off by being “sales-y” or mechanical in your sales approach. I know…I’ve resisted the “formal” scripting of…
Read MoreHow Do You Use Ethos, Pathos and Logos in Your LNC Marketing?
Aristotle is the father of these three terms of persuasion. The Greek terms may be unfamiliar to you, but I’ll bet you know these concepts by other names. Ethos, pathos and logos make up some of the most commonly used methods of persuasion. Are you using these concepts in your marketing? Ethos involves selling yourself.…
Read MoreLNCs: New Business Marketing
Unless you are so busy that you are overwhelmed with work, you need to do new business marketing. In my first post, I discussed database marketing. In my second post, I described referral source marketing. In this post, I share ideas for new business marketing. New business marketing Your New Business Marketing will consist more…
Read MoreReferral Source Marketing
In the last blog post I talked about database marketing. The second kind of marketing is Referral Source Marketing. This means that Referral Source Marketing is communicating with all those individuals, companies or groups that directly market to your target market. They are complementary businesses to yours or big fans of yours that will be…
Read MoreDatabase Marketing
So where do you start? How do you use database marketing? What do you do to market and grow your business? There are so many options right? It’s possible even, that you’re somewhat overwhelmed right now just thinking about it. I like to start with ‘free first, then pay’ options…how does that sound to you?…
Read MoreLegal Nurse Consultants Need Websites
Legal nurse consultants need websites. I love websites. I absolutely think they’re necessary. I do not think that anyone should go without a website. Think about your own business. How long has it been since you’ve actually flipped through a phone book? It’s much easier to Google somebody’s information online than it is to actually…
Read MoreTips for Cold Calls on Attorneys
Are you making cold calls on attorneys? Being Prepared for Objections When You Make Cold Calls on Attorneys One thing I can tell you about objections: if you can’t overcome them, you’ll never close the sale. Here are 3 tips to stay in control so you can get to the next step. Tip 1. Identify…
Read MoreHow to Use “Social Proof” to Promote Your Legal Nurse Consultant Business Part 2
In part 1, I discussed writing advertising copy, whether it’s on your website, in a direct mail piece such as a brochure, or in an email. Your main objective is to get the reader to respond in a specific way – buy your services, sign up for the newsletter, volunteer for the event, etc. Are…
Read MoreHow to Overcome Your Fear of Exhibiting
Have you tried exhibiting at an attorney conference as a way to exhibit your legal nurse consulting services? Do you have fear of exhibiting? Tackling a Fear of Exhibiting I knew that exhibiting at an attorneys’ conference was a good way to market my legal nurse consulting services, but I was deeply anxious about the…
Read MoreUpsell Hell – What I Learned from the Shower Grab Bar Salesman
My husband decided he wanted shower grab bars installed. Our neighbor gave him the names of two local companies that provided this service. One company (A) quoted 2 bars installed for $89. The other company (B) quoted 2 bars installed for $180. The man at Company B told us that Company A was not licensed…
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