Marketing
Marketing Letters: Are You Focusing on Your Prospect?
Many legal nurse consultants send marketing letters to attorneys. Here is a typical letter: Dear ________, We would like to thank you for your ongoing confidence in our services. We appreciate your business and look forward to continuing our relationship with you. How can we help you now? Do you have cases that you would…
Read MoreKeyword Research and Your Legal Nurse Consulting Website
Can attorneys find your legal nurse consulting business? do you have a website that includes the results of keyword research? If you do not have a website, you will remain invisible to the vast majority of attorneys who might have otherwise hired you. See Why LNCs need a Website. When you do not control your…
Read MoreAvoid guff in your marketing materials
Guff is the language of the bureaucrat. It is pompous, needlessly complex, and obscures understanding. The person who writes in guff uses long sentences, filled with stiff language, and technical terms. Here is an example of guff from a legal nurse consultant’s website: “Screening Medical Cases For Merit – I will document the departure from…
Read MoreIdeas for Legal Nurse Consulting Newsletters
Many legal nurse consultants use a legal nurse consulting newsletter (paper or electronic) or a blog as a way to develop a relationship with the attorneys who they want to attract to their website or services. I will use the terms of newsletter or blog interchangeably in this blog post. Goals of creating a legal…
Read MoreLegal Nurse Consultant: How do You Find Attorney Clients?
Legal nurse consultants wonder, “How do you get attorney clients when you are starting or growing your legal nurse consulting business?” This is one of the most commonly asked questions I hear. Here is what I say. Tell everyone you know that you have started a legal nurse consulting business. Define your ideal client and…
Read MoreLessons Learned While Exhibiting
Here’s one of the painful lessons learned while exhibiting. Literally. The legal nurse consultant who worked in my business at the time, Marianne (name changed) and I made plans to exhibit at an American Association for Justice annual meeting in San Diego. The trip did not start off well. I missed the exit to the…
Read MoreDo you have a card?
Do you have a business card? I could feel my face flush as the three people stared at me. I was searching in my purse for a little piece of paper. If you learn from my mistake you will never feel embarrassed like I was. A prominent attorney asked me to come to his office…
Read More12 Presentation Tips for Teaching Attorneys
Interested in presentation tips for teaching attorneys? I had the opportunity to present a session on medical records as part of a New Jersey Institute for Continuing Legal Education program. As a professional speaker and member of the National Speakers Association, I have learned several techniques which I incorporated that you can use the next…
Read MoreProfessional Image Tips for Legal Nurse Consultants
You are no longer in scrubs. Legal nurse consultants who want to use professional image tips when they market need to pay attention to clothing. How do you want to look? What professional image do you project? Here are tips for professional dressing. Take a hard look at the clothes in your closet Is your…
Read More7 Musts for Your Email Signature File
Is your email signature line working for you? My good friend David Newman made me rethink and redo ours after reading what he had to say. Consider these dos and donts when you write your legal nurse consultant email signature line. ______________________________________________________________________________________________ My marketing coaching client was redoing his website. (Can you FEEL his exhilaration?)…
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