Marketing
Simple LNC Networking Tips for Success
Your LNC networking tips for success begin with a plan and a goal. Do you have a networking strategy, or do you plan to network on the fly? If you want to have a successful business, you must have a networking plan. It’s a critical part of the business. Unfortunately, many people think that showing…
Read MoreBuild Your Trust-Based LNC Marketing Strategy
Build your LNC emotional marketing strategy and you will have more business than you can handle! What is it? Trust. Trust is what makes your audience feel good about hiring and paying for your services. Ways to Build Your Emotional Marketing Strategy Publish Relevant Content Regularly Showing that you’re dependable will go far in developing…
Read MoreWhy You Need Relationship Marketing in Your LNC Marketing Plan
Relationship marketing is what savvy LNC business owners incorporate through marketing tactics. Therefore, without marketing, no one will know you have a business helping attorneys. Why? Because people work with those who they know, like, and trust. For instance, they want to know that you’re a real person with real feelings. As Brian Basilico shared…
Read MoreBuild Trust by Being Consistent in Your LNC Marketing
Do you know that you build trust by being consistent in your marketing and branding? Consistency is a key element in a business’s success. Of course, there are other important factors but consistency is what will create name recognition. Consistency is what will build your tribe so you can develop a trusting relationship. Consistency is…
Read MoreCompelling Content Keeps a Client Base Growing
What is Compelling Content? When you regularly create compelling content and share it on your blog and with your email list, then your community of attorney clients will begin to flourish. Here’s what sets compelling content apart from ho-hum content: Compelling content serves a need. The best content meets a real need for your audience…
Read MoreEasy Tips to Create a Video for Your LNC Business
Looking for tips to create a video for your business? Video is one of the most underutilized aspects of internet marketing. A picture can tell a thousand words, so just think how many words a video must tell! Not only can you convey more information through a video, but it will also be more engaging,…
Read MoreHow to Find Reliable Data about Your Market
Have you been challenged to find reliable data about your market? You want to know what percentage of plaintiff attorneys handle personal injury cases in your state, for example. You are curious because you suspect this is an untapped market. Or you want to learn more about the field of legal nurse consulting. What’s a…
Read MoreHow Often Should You Send an LNC Email Newsletter?
I stared at boxes of printed newsletters and questioned my commitment to printed newsletters. Was this worth the expense? Should I digitally send an LNC email newsletter instead? And if so, how often? If you’ve wondered if you send a newsletter to your clients, whether printed or digital, let me first state that every time…
Read More3 Tips to Build Relationships with Referral Sources
With all the various social media platforms available today, it’s easy to focus your marketing time here because it’s generally less time consuming to engage from your computer than to attend virtual functions and build relationships. Suppose you depend solely on social media for your marketing. In that case, you’re missing a vast opportunity to…
Read MoreYour LNC Business Photos: 3 Tips to Working with a Photographer
Let me ask you, “Have you ever been surprised to see the difference between a person’s headshot and the reality?” You should get professional photos taken every 1-2 years so that your image matches your face. Your LNC business photos should be taken by a professional photographer. When developing your business, you are your brand…
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