Marketing
Build Trust by Being Consistent in Your LNC Marketing
Do you know that you build trust by being consistent in your marketing and branding? Consistency is a key element in a business’s success. Of course, there are other important factors but consistency is what will create name recognition. Consistency is what will build your tribe so you can develop a trusting relationship. Consistency is…
Read MoreCompelling Content Keeps a Client Base Growing
What is Compelling Content? When you regularly create compelling content and share it on your blog and with your email list, then your community of attorney clients will begin to flourish. Here’s what sets compelling content apart from ho-hum content: Compelling content serves a need. The best content meets a real need for your audience…
Read MoreEasy Tips to Create a Video for Your LNC Business
Looking for tips to create a video for your business? Video is one of the most underutilized aspects of internet marketing. A picture can tell a thousand words, so just think how many words a video must tell! Not only can you convey more information through a video, but it will also be more engaging,…
Read MoreHow to Find Reliable Data about Your Market
Have you been challenged to find reliable data about your market? You want to know what percentage of plaintiff attorneys handle personal injury cases in your state, for example. You are curious because you suspect this is an untapped market. Or you want to learn more about the field of legal nurse consulting. What’s a…
Read MoreHow Often Should You Send an LNC Email Newsletter?
I stared at boxes of printed newsletters and questioned my commitment to printed newsletters. Was this worth the expense? Should I digitally send an LNC email newsletter instead? And if so, how often? If you’ve wondered if you send a newsletter to your clients, whether printed or digital, let me first state that every time…
Read More3 Tips to Build Relationships with Referral Sources
With all the various social media platforms available today, it’s easy to focus your marketing time here because it’s generally less time consuming to engage from your computer than to attend virtual functions and build relationships. Suppose you depend solely on social media for your marketing. In that case, you’re missing a vast opportunity to…
Read MoreYour LNC Business Photos: 3 Tips to Working with a Photographer
Let me ask you, “Have you ever been surprised to see the difference between a person’s headshot and the reality?” You should get professional photos taken every 1-2 years so that your image matches your face. Your LNC business photos should be taken by a professional photographer. When developing your business, you are your brand…
Read MoreYou’re an LNC Problem Solver, Not a Marketer
So many legal nurse consultants dread marketing. When I taught a program about marketing for the New Jersey Chapter of the American Association of Legal Nurse Consultants last month, some of the LNCs present groaned when they talked about how they disliked marketing. They did not see themselves as LNC problem solvers. Far too many…
Read MoreMake a Trade Show Work for You: Why It is Important for Your Business
A trade show can provide you with new leads, strengthened relationships with clients, and potential new relationships with other exhibitors. In this post, I share in my experience and that of others to describe why this can be an important way to build your legal nurse consulting business. This is a great time of the…
Read MoreHow to Finish What You Start: Social Media
You know that frustrating feeling of not being able to finish what you start? If your life is a graveyard for unfinished projects, read this. Everyone does it. You have an exciting new project. You can imagine the happiness its completion will give you. You start working on it-and then you abandon it. Working on…
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