Marketing
You’re an LNC Problem Solver, Not a Marketer
So many legal nurse consultants dread marketing. When I taught a program about marketing for the New Jersey Chapter of the American Association of Legal Nurse Consultants last month, some of the LNCs present groaned when they talked about how they disliked marketing. They did not see themselves as LNC problem solvers. Far too many…
Read MoreMake a Trade Show Work for You: Why It is Important for Your Business
A trade show can provide you with new leads, strengthened relationships with clients, and potential new relationships with other exhibitors. In this post, I share in my experience and that of others to describe why this can be an important way to build your legal nurse consulting business. This is a great time of the…
Read MoreHow to Finish What You Start: Social Media
You know that frustrating feeling of not being able to finish what you start? If your life is a graveyard for unfinished projects, read this. Everyone does it. You have an exciting new project. You can imagine the happiness its completion will give you. You start working on it-and then you abandon it. Working on…
Read MoreHow to Sharpen Your LNC Marketing Plan
Your LNC marketing plan is a piece of your business plan. The business plan spells out what your business does and does not do as well as your business goals. It covers more than marketing as it discusses your services, financing, staffing, and strategic alliances. It also includes your vision. If you’ve ever taken out…
Read MoreHow to Write Your Way from Need to Solution to Sale
You have a service you want to sell. In order to do this, you must define what your potential client or customer needs so that you can drive the solution to sale. You will often do this in the form of sales copy, which can be a letter to your prospect, a message on your…
Read MoreDo You Need to Continually Learn? Only if You Want to Stay in Business
Your LNC business needs nourishing like plants in a garden. Continually learn new ideas, new approaches, and new methods to create the stimulus to change. You can’t put new ideas into an old mindset. You can’t achieve new results with old behaviors. This is a hard reality of life. Your comfort zone is a danger…
Read MoreScreening Medical Malpractice Cases for Merit: A Vital LNC Role
An inexperienced attorney gets a call from a plaintiff who wants to know if she has a valid medical malpractice case. The attorney contacts you for help in screening medical malpractice cases. Our role is vital Why is it so important for an attorney to use your services for this purpose? Inexperienced LNC and inexperienced…
Read More5 Tips for Networking Locally
Networking locally is an important part of growing any legal nurse consulting business. You need to network if you want to grow your business to help attorneys in your local area. Networking in your local area can be especially important, as it gives you opportunities to connect with attorneys in your community. It can also…
Read MoreSelling to Attorneys: How to be C Personality with a D Personality Attorney
In my previous post, I described the 4 types of personalities according to the DISC model. Selling to attorneys involves understanding both you and your prospect’s personalities. There are lots of sources for taking a DISC assessment. Lorna Kibbey’s podcast highlights a source she trusts. The DISC assessment does not specifically create a label of…
Read MoreSnapchat and Instagram for Legal Nurse Consultants
If you are marketing to younger attorneys, chances are they are on Snapchat and Instagram. Many younger professionals and people have left Facebook and headed to these other two social media platforms. Snapchat One of the fastest growing social media networks is Snapchat. It offers a quick and interesting way to share information with your…
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