Marketing
Inexpensive Ways to Promote an LNC Business
LNCs ask me all the time: “How can I get business if I don’t have money to spend (because I don’t have business). How can I promote an LNC business?” First, let’s be clear that starting and running a business takes money. It is unrealistic to think you can start and build a business without…
Read MoreTop Tips for a Successful Life Care Planning Business Part 1
What does it take to run a successful life care planning business? You have mastered the fundamentals of Life Care Planning, and you have gotten some cases, but you know you could be doing more to build your business or improve cash flow. Successful Life Care Planners pay attention to five pillars: expertise, marketing, client…
Read MoreHow to Use Signs to Attract Attorneys at a Trade Show
What are some of the elements that you should consider when you’re designing your booth? How can you use signs to attract attorneys at a trade show? What goes on the signs? How can you lay out the information when you’re working with a company to help you create your booth for you? How will…
Read MorePreparation for an Attorney Trade Show: Key to Success
Having a systematic way to approach preparation for an attorney trade show will ensure you are well-organized. One time I got half way to an exhibiting site, which was in Atlantic City about 2.5 hours from my office. I stopped to pick up a legal nurse consultant who was my employee. When I casually looked…
Read MoreLegal Nurse Consulting Sales Tips for Reluctant Sales People
Would it come as a surprise to you if I said we’re all sales people? It’s true. Closing legal nurse consulting sales requires being able to identify prospects you want to work with and then getting the case in your door. Don’t think of yourself as closing a sale when you get a case? Although…
Read MoreHow to Polish Your LNC Resume
You want to put your best foot forward and supply a potential client with a resume. You will need to send an LNC resume. What should you know about how to present your credentials? Are there hidden traps on your curriculum vitae (CV) or LNC resume? You have accumulated a lot of great professional expertise…
Read MoreA Presentation to Attorneys Checklist (Part 2)
You’ve been invited to give a presentation to attorneys. You are excited. You’ve asked the questions about logistics so you know how to prepare (see part 1). These tips apply to what to do the day of the event. PREPARATION Are you crystal clear on the location of the event? Did you allow yourself enough…
Read MoreA Presentation to Attorneys Checklist (Part 1)
You’ve been asked to make a presentation to attorneys. You are thrilled at the opportunity to speak to your target audience. What do you need to know in order to be super prepared for the event? Here’s how to get ready? QUESTIONS OF THE CONTACT Why would the contact like you to speak at this…
Read More9 Copywriting Tips for a Legal Nurse Consulting Website
It is important to be aware of the vital elements of selling when you write sales copy for your legal nurse consulting website. You need to know the things that will persuade your potential clients to buy and how to close the sale. This takes a little knowledge and practice. 1. Learn by example. One…
Read More9 Copywriting Tips for Legal Nurse Consultants’ Marketing Letters
You send marketing letters to attorneys. You wonder if you are using best practices to reach your attorney audience. Here are 9 copywriting tips for legal nurse consultants. 1. Your marketing letter is your marketing person. It is critical that you have a well written persuasive sales letter or you will not be able to…
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