Marketing
How to Get More Attorney Clients: Approach Attorneys at Conferences
One of the most frequent questions I receive is how legal nurse consultants can get more attorney clients. Nurses who have completed their LNC training as well as LNCs are various stages in their business development ask me about how to build their client base. I asked Wayne Schoeneberg, a seasoned trial attorney, about his…
Read MoreLNC Website Traffic: Get Seen, Get Business
You’ve built a website for your business. You’ve just wasted your time and money if you don’t focus on how to get LNC website traffic. You want to share your expertise with your prospects You want to attract clients to show what you can do to help the attorney. One of the myths is the…
Read MoreLNC Website: An Essential Tool for Your Business
You have to have an LNC website today. It is not sufficient to say, “I’m just going to go on Facebook and be my business on Facebook. I’m not going to worry about being myself. I’ll go on LinkedIn and do the same thing. I want to just kind of simply promote myself.” That is…
Read MoreBlogging and Relationship Marketing
Blogging and relationship marketing go together. Blogging shows your expertise – you’re connecting with them, but you are not selling them anything. You just try to be that resource for them or at least provide them with good information on your web site that can help them. The focus of a blog is not selling.…
Read MoreRelationship Marketing
Relationship marketing is based on the simple principle of Know, Like and Trust. Know, Like and Trust takes place when you get to know somebody. A lot of times you get to know attorneys by meeting them face-to-face. That could be at a networking event, a legal conference, or a meeting of local businesses. You…
Read MoreLNC Website Name
You have decided to create an LNC website. You wonder what you should consider in picking an LNC website name. What’s in an LNC Website Name? What should you consider in picking your website name? This is an important decision that will drive many other aspects of your branding. Tips for picking a website name…
Read MoreCreate a photo montage video
There are two methods that you can use to create a video without a camera. One is called “Screencasting” and one is called “Photo Montage.” In a previous blog post I share tools for creating a screencast video. In this post, I will describe tools you can use to create a photo montage video. “Photo…
Read MoreHow to Create Screencast Videos without a Camera
Are you using video in your LNC business? Why should you learn how to create screencast videos without a camera? The Power of Video To provide you with a powerful incentive to absorb this information, I offer this statistic: Forester Research did a study showing that a minute of video is worth 1.8 million words…
Read MoreOnline marketing skills – why legal nurse consultants need them
Yes, you need online marketing skills. Success as a legal nurse consultant is achieved with a combination of clinical knowledge, business experience, and online marketing skills. It is not enough to excel in one of these areas. Online marketing skills, oddly enough, are often the one element that causes legal nurse consultants to turn and…
Read MoreBuild Reader Loyalty to Boost Web Traffic
The survival of a website depends on many different aspects and reader loyalty is one of them. Having people come back to your website (demonstrating the element of loyalty) is important as it ensures the continued support of a reader. Simply by gaining more loyal visitors, your web traffic increases, which in turn, gets you…
Read More