Marketing
7 Tips for Selling to Attorneys
You may have the best clinical background for a case, the greatest desire to grow your legal nurse consulting business, and the best preparation for running your LNC business. If you aren’t effective selling to attorneys, if you can’t close a sale and get the case when an attorney speaks to you, you’ll have to…
Read MoreLegal Nurse Consulting Business Phases
As I talk with LNCs about their businesses, I find that many are stuck in one legal nurse consulting business phase. Here’s what I am hearing from legal nurse consultants. Where do you fit in? Start up – This is the first legal nurse consulting business phase. You have attended a legal nurse consulting program,…
Read MoreHow to Sell to Senior Attorneys Part 2
As a legal nurse consultant, you will be effective in establishing rapport so you can sell to senior attorneys. It is essential you understand how they think. In Part 1, I covered strategic thinking, value of time, professionalism, and trust. Here’s more to consider. Sell to Senior Attorneys by Being Confident Senior attorneys carry themselves…
Read MoreHow to Sell to Senior Attorneys Part 1
Senior attorneys, partners, or managing partners make the decisions about which vendors to work with. As a legal nurse consultant, your goal should be to sell to senior attorneys. You are a vendor who has to demonstrate you understand the language of senior attorneys. Understanding how they think is the first step to communicating with…
Read MoreWhy Should You Learn From Successful Business Owners?
What can you learn from successful business owners? Are you guilty of the tempting trap of associating only with other legal nurse consultants? Are you seeking out other business owners through the Chamber of Commerce, networking groups and other small business owners? Some small businesses in your geographic area are thriving. Do you wonder what…
Read MoreHow to create a successful legal nurse consulting business?
Your successful legal nurse consulting business rests on four pillars: finance, marketing, client relationships and expertise. If you lack any of these four pillars, your business will wobble, much like an animal without four legs. This is my model for a successful legal nurse consulting business. I have organized the content on this site to…
Read MoreHow Do You Describe Your Legal Nurse Consulting Value?
I see too many legal nurse consulting websites that all say the same thing. Here is language from an LNC whose site comes up on the 4th page of Google. This is a great placement, because it is the first LNC website I found after all of the ones that market legal nurse consulting preparation…
Read MoreWho is Shooting Who in the Foot: Overcoming a Defeatist Mindset
Do you have a defeatist mindset? “I spent a lot of money on a legal nurse consulting program and I have not gotten a client. Not one.” I have heard this scenario from several LNCs during my Make More Money calls. It is easy to get discouraged. Before you give up, do an assessment of…
Read MoreA Model for a Successful Sales Presentation to an Attorney
How do you react when you have an opportunity to make a successful sales presentation to an attorney? Let’s say you come home from work to a message on your answering machine. Attorney Geoffrey Gillis says he received your name from a colleague and would like you to set up a time to meet with…
Read MoreBranding: Do You Have One?
Watch this 3 minute video about branding and then ask, “Can I explain my brand?” Join us for a webinar on branding.
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