LinkedIn Posts Ideas: 10 Practical Ways to Generate Posts
Staring at blank LinkedIn posts boxes can feel intimidating. You know you should post to keep visible with attorneys and colleagues, but what do you write about?
The good news is that LinkedIn content doesn’t have to be complicated. In fact, the best LinkedIn posts are often short, conversational, and based on everyday insights. Here are 10 practical ways to keep your LinkedIn feed active and engaging.
1. Share a Client Question
Every time an attorney asks you a question, that’s a LinkedIn post idea. If one person is curious, others are too. Frame your answer in a general way that protects confidentiality, and you’ve got ready-made educational content.
Example: “Nurse, what does this symbol on an anesthesia record mean?” This can generate a post on interpreting anesthesia records.
2. Comment on Industry News
Attorneys need to know how developments affect their cases. Post a quick take on a new ruling, healthcare policy change, or medical trend. Keep it short and connect it to your audience’s interests.
Example: Get a subscription to a digital law newspaper. You’ll find articles that have medical implications that you can address in LinkedIn posts. Look at law.com for ideas.
3. Highlight Common Mistakes
Think about mistakes you often see in case handling, medical reviews, or trial prep. Share one and explain how to avoid it. Posts that save attorneys time or headaches get high engagement.
Example: Why personal injury attorneys need to have you help them prepare a medical expert who has never been deposed before. Describe a real or fictitious example of an unprepared expert. (Make sure you note if your example is fictitious so that you don’t mislead the reader.)
4. Use Polls to Spark Engagement
LinkedIn polls are an easy way to start a conversation.
Example:
- “Which is more challenging in a slip-and-fall case: proving liability or proving damages?”
- “When you review medical records, what’s the hardest part: finding missing pieces or interpreting jargon?”
The responses themselves can inspire follow-up posts.
5. Turn Old Content Into New Posts
Revisit blogs, webinars, or podcasts you’ve already created. Pull out one key insight and post it as a LinkedIn tip.
Example: “In my recent talk on truck accidents, I shared three ways attorneys miss critical details in the medical records of drivers. Here’s the first…”
6. Share Personal Lessons
LinkedIn isn’t only about business — it’s about people. Posts that show what you’ve learned from a challenge or milestone help readers connect with you.
Example: “When I first started as an LNC, I made the mistake of saying yes to every case. Here’s why that didn’t work…”
7. Showcase Feedback
If an attorney compliments your work (with permission), turn it into a post. Even a short thank-you note can be framed as: “Attorneys often tell me they value clear timelines. Here’s why that matters so much in case preparation.”
8. Use Visuals to Break It Up
Don’t limit yourself to text. Share a chart, a checklist, or even a snapshot of your notes (with sensitive details removed). Visuals stop the scroll and help your audience absorb your points quickly.
9. Curate and Comment
Find a great article in your field? Share it with a short comment on why it matters. Attorneys don’t always have time to sort through industry news — they’ll appreciate you doing the heavy lifting.
Example: A post on what it is like to bungee jump from the world’s tallest bridge could stimulate a post on dealing with fear and taking risks. (For the record, you will not see me on the bridge.)
10. Batch Your Ideas
Set aside time once a week to brainstorm. Use methods like:
- Mind mapping: Start with “LinkedIn post” in the center and branch out with related ideas.
- Listing: Write down every idea without judgment.
- Keyword research: Look up what people are searching for and turn those terms into posts.
- Editorial calendar: Plan themes month by month.
By batching ideas, you’ll never face the blank screen panic again.
Bringing It Together
Writing LinkedIn posts isn’t about perfection; it’s about presence. Attorneys will notice your consistency more than they notice whether a single post went viral. By drawing on these 10 strategies, you’ll always have material ready to go.
The next time you open LinkedIn, ask yourself: “What have I read, learned, or answered this week that could help my network?” The answer is your next post.
Pat Iyer is president of The Pat Iyer Group, which develops resources to assist LNCs in obtaining more clients, making more money, and achieving their business goals and dreams.
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