Overcoming Common Website Challenges as an LNC

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Building an attorney-attracting website is not a one-time task. It’s an ongoing process that reflects your expertise, credibility, and value to attorneys. While some online marketing voices promote quick results, as an LNC you know that attorneys must trust you can help them with their cases before they’ll contact your.

Building trust takes time. The good news is that most website challenges are predictable—and manageable—with the right approach.

Tip 1: Stay Flexible as Technology Changes
Website platforms, SEO practices, and attorney expectations evolve regularly. Your website needs to stay current with fresh content. Periodically review your site to confirm that pages load properly, contact forms work, and content reflects your current LNC services. A simple biannual website review keeps you relevant and professional.

Tip 2: Stand Out in a Crowded Market by Being Specific
Many LNC websites sound alike. Attorneys skim quickly, so clarity matters. Be explicit about who you help and how.

For example, a website that states “I help plaintiff personal injury attorneys analyze birth injury records” is far more compelling than one that simply says “legal nurse consultant services.” Specificity attracts the right attorneys and discourages attorneys who are a poor fit.

Tip 3: Design Your Website to Engage Attorneys, Not Just Inform Them
An attorney-attracting website should guide visitors to take action. Ask yourself: What do I want an attorney to do next? Contact you, download a checklist, or schedule a call?

Use short prompts, clear headings, and practical examples of how you support cases. Use your blog to share your expertise. When I posted a blog on the development of post-traumatic arthritis, an attorney searching for that topic found me and my services.

Tip 4: Communicate Thoughtfully and Professionally.
Attorneys respect professionalism, accuracy, and balance. Stick to what you know, explain medical concepts clearly. A factual tone builds confidence and positions you as a reliable resource.

Tip 5: Focus on Quality Content That Serves Attorneys
Focus on writing blogs on a regular basis. The minimum is monthly, the ideal frequency is weekly. Content that specifically highlights your knowledge and that includes a call to action (contact me about your next case that deals with the topic of this blog) works wonders to show how you can help attorneys. Choose topics attorneys actually care about and update them as your experience grows.

Tip 6: Create a Realistic Plan for Updates to Avoid Website Challenges
Consistency means frequent updates. Set a manageable schedule, such as reviewing one page each quarter or adding a new case-focused article quarterly. Small, steady improvements keep your website working without overwhelming your schedule.

Tip 7: Build Trust Through Clarity and Follow-Through
Attorneys want to know what working with you looks like. Explain your process, outline the benefits of your services, and be clear about how you communicate. Testimonials, case examples (with confidentiality intact), and a professional bio all reinforce credibility.

Tip 8: Don’t Let Technical Website Challenges Stop You
You do not need to be technically skilled to have an effective website. Many LNCs rely on templates, tutorials, or professional support for updates. The key is understanding what your website should accomplish, even if someone else handles the mechanics.

An attorney-attracting website is less about perfection and more about clarity, relevance, and trust. When your site clearly reflects how you help attorneys solve problems, it becomes a consistent source of qualified inquiries.

Attorney attracting website coverGo deeper to overcome website challenges:

Get a free special report, The Attorney-Attracting Website for LNCs, at this link: http://LNC.tips/websitereport

This report helps you by

  • Directing you to the strong, attorney-focused messaging so that your website speaks to what attorneys care about the most
  • Suggesting how to strengthen your About page so you position yourself as someone who understands both health care and litigation
  • Offering how to create a clearer explanation of your services and how they support an attorney’s workflow.
  • Recommending how you can gain more credibility through testimonials and case examples.
  • Guiding you through the process of getting higher engagement and more inquiries due to a stronger structure and design.

Get the free report at this link: http://LNC.tips/websitereport

 

Pat IyerPat Iyer is president of The Pat Iyer Group, which develops resources to assist LNCs in obtaining more clients, making more money, and achieving their business goals and dreams.

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