In 4 Online Sessions. Here is a breakdown of the entire course
LNC Marketing Success is a proven specific step by step process of building your business without risking your life savings. Your success as a legal nurse consultant will depend on how well you develop an entrepreneurial roadmap for your business.
The program consists of 4 steps to guide you through the process of 1) determining the competitive landscape and how you can win; 2) identifying your ideal customer and quantifying their pain; 3) validating your business without spending a dime; and 4) growing your business profitably.
By the end of this program you will have
1. A description of your ideal clients
2. An outline of what to say to win their business
3. A roadmap for your company so you will know where you are going and how to get there
4. A plan to validate your business without spending a dime
5. A strategy that incorporates the 3 keys of marketing.
Your Instructors
Gary Lynn PhD is a Full Tenured Professor of Marketing at The Stevens Institute of Technology. Dr. Lynn has a Ph.D. in Innovation and Marketing; Masters in Business from the Kellogg School; Mechanical Engineering degree from Vanderbilt.
He was selected as one of nine leading management gurus in the world by Business 2.0 Magazine. Past guru selections include Clay Christensen, Peter Drucker, W.E. Deming and C.K. Prahalad.
Pat Iyer MSN RN LNCC is one of America’s most successful legal nurse consultants. Two years after entering the field of legal nurse consulting as an expert witness, Pat started Med League, an independent legal nurse consulting business. She ran this company for 28 years before selling it in 2015. She is now a trusted advisor to LNCs through LNCAcademy.com.
The Course Curriculum
Component #1 Steps to LNC Marketing Success: How to Connect with Clients ($797 Value)
May 10, 2017 Week 1: Entrepreneurial Marketing
√ Learn the three key concepts in marketing for your consulting business.
√ Formulate a plan to identify and target the best market segments.
√ Create different business models and pricing strategies to attract more business.
May 17, 2017 Week 2: Beating the Competition
√ Learn how to determine who are your closest competitors.
√ Understand your competitors’ strengths and weaknesses.
√ Determine how to win against your competition.
May 24, 2017 Week 3: Identifying Your Customers’ Pain Point
√ Determine who your Ideal Customer is and how to reach them.
√ Quantify your benefit to your clients in terms that resonate with them.
√ Develop a crystal clear vision of your target market.
May 31, 2017 Week 4: Pitching Your Business to Win Clients
√ Know how to articulate your business in a concise and compelling way.
√ Learn how to pitch your business to win the sale.
Component #2: 4 Weekly Live Training Sessions with Gary Lynn and Pat Iyer ($797 value)
Get weekly training and homework for 4 weeks to create and implement a winning marketing strategy for your business.
At the end of each training session you will have a chance to apply what you have learned. You will receive a specific homework assignment every week. Each homework should take 2 hours to complete during the week.
You will submit your homework to the instructors for feedback and to make sure you are on the right track. You will be on your way to creating your personalized marketing plan.
You will also get access to the recordings of the live classes in case you cannot attend any of them.
Component #3: Personal Feedback from Gary Lynn PhD or Pat Iyer MSN RN LNCC ($1050 value)
Gary Lynn or Pat Iyer will personally review your assignments and give you feedback on them.
Gary Lynn has a deep knowledge of marketing, having launched and sold 4 businesses. He has the gift of being able to translate his knowledge into concepts that are easy for his students to understand.
Two years after entering the field of legal nurse consulting as an expert witness, Pat started Med League, an independent legal nurse consulting business. She ran this company for 28 years before selling it in 2015. She successfully used marketing concepts to grow her legal nurse consulting business to more than a million dollars in sales per year for the last 5 years she ran the business.
Component #4: Lifetime Access to LNC Marketing Success Support Group ($ 797 value)
Beside education, LNC Marketing Success is all about being part of a success-minded community.
Creating a marketing plan without the right support group is hard, but there is no reason for you to struggle on your own.
You deserve to be part of a group of legal nurse consultants who are committed to serve attorneys with excellence. Your fellow students will share their thoughts and advice. You’ll get additional ideas for refining your marketing plan.
We are here for you!
After you join LNC Marketing Success, you will be added to our exclusive secret Facebook community to connect with your fellow students
Bonus #1: How to Get All the Clients You Need ($297 value)
Bonus #2: How to Get More Clients: Marketing Secrets for Legal Nurse Consultants by Pat Iyer ($29.95 value)
You are really getting two marketing courses for the price of one. This 9 hour online course is taught by marketing and sales professionals and consultants including Pat Iyer, Greg Williams, Therese Sparby, Paul Taubman, David Newman, Jo Ann Kirby and Chis Makell.
You will get all 6 recorded sessions (lasting 90 minutes each), transcripts, digital recordings, bonuses and a preview call. Watch when and where you want.
The course sessions cover:
• Building Your Consulting Business with Ease
• Websites: What you Need to Know Before You Create One
• How to Create a Strategic Marketing Blueprint
• You Charge WHAT? Setting and Negotiating Your Fees
• Sell with Confidence: Selling Techniques for the Non-salesperson
• Win Over and Retain the Clients You Want
New in 2017
This comprehensive book prepares you to take advantage of a range of ways to market your legal nurse consulting business. Pat shares concepts relating to branding, relationship marketing, online marketing and more.
You will discover techniques to help prospects and clients know, like and trust you. You will get in-depth knowledge about using websites and social media to market. Legal nurse consulting is particularly rich in stories.
One section of the book defines the power of stories in attracting clients – whether those stories relate to cases you’ve handled or are the testimonials you collect from clients. Exhibiting provides a great opportunity to meet your prospects face to face. The last section provides solid tips for what you need to know to have a successful exhibiting experience.
LNC Marketing Success is for you if you are a legal nurse consultant who wants to
• Define the steps to take your business to the next level.
• Create a roadmap for building your LNC business.
• Carry out the processes to creating a coherent and compelling marketing strategy
• Identify your three keys to marketing: segmenting, targeting and positioning
And if you are just getting started . . .
With LNC Marketing Success you will learn how to focus your efforts on high-value activities, win more clients and grow your business. It is the course we all wish we had when we first started our LNC practices.
What people say about Gary Lynn
“A career altering event for me.” --Brandon Rockwell, Project Manager of Technical Operations, Par Pharmaceutical Companies.
“A must-hear speaker." --Diane M. Scheurell, Senior Research Manager, SC Johnson
“A must-hear guru for helping companies improve their ability to develop and launch new products better and faster." Luis Gonzalez, Knowledge Business Director, Medellin Chamber of Commerce, Medellin, Colombia, S. America
Your presentation has a charisma and spark that brings everything to life. -- Meryl Braun, Laboratory Supervisor, New York - Presbyterian Hospital
Dr. Lynn engages his audience and challenges them to think outside the box. --Ron Dokken, Director of Radiology, Palisades Medical Center
What LNCs say about This Course or Pat Iyer
I took an LNC course years ago, but didn't pursue a career in it at that time. Meanwhile, I have gained multitudes of experience in nursing. I never lost the desire to practice as an LNC. This course would be an invaluable asset to help in more confidently going forward. Carol Ellis
Since attending Pat’s webinars, I have enhanced my confidence and marketing knowledge.Rita Buettner
Every new business assumes some degree of risk and no one would describe this venture as easy. It requires a hard look at who we are, what we are willing to do, and what we are willing to change in order to succeed. Pat takes us step by step from the negative thoughts of “What if I fail?” to “What if I succeed beyond my wildest dreams?” Start thinking proactively about your future and seek Pat’s wise counsel so you can take the necessary steps to fulfill your dream! Denise Sexton, RN, BSN, CLNC
Craving to digest all the pearls out there for successful marketing and sales as an LNC...look no further! Pat Iyer, with all her years of expertise in this field, has a succinct way of capturing today's thinking in a manner that compels you to stay tuned-in till the end and sharpens your focus on what really matters for success." Suzanne Horkan, RN, BSN, CLNC
Both new and experienced LNCs will benefit from Pat’s vast knowledge and cutting edge approach to legal nurse consulting. Vicki Tate RN, CLNC, COA, Intention Legal Nurse Consulting, LLC
I highly suggest Pat as an instructor and presenter to both new and experienced legal nurse consultants.Lorraine Doonan, RN, BSN, MS, CPHQ, LNCC, CSA