Using AI to Create Videos That Win Attorneys’ Attention

Man editing a video

Attorneys don’t want ads—they want insights. Video gives you the perfect format to teach, connect, and stand out. Through using AI to create videos, planning professional-quality video content has never been simpler.

Step 1: Research What Attorneys Care About

AI platforms can help you uncover what attorneys are asking right now:

  • ChatGPT: Reveals pain points like interpreting medical records or proving causation.

  • Perplexity AI: Offers accurate citations for credible research.

  • Gemini: Surfaces trending medical-legal questions.

Stay in one chat thread to refine the conversation. The more context you provide—your audience, your specialty—the more relevant ideas you’ll get.

Step 2: Draft Scripts with AI—Then Add Your Personality

Using AI to create videos can start with a prompt: “Write a five-paragraph script about errors attorneys make in interpreting ER documentation.” You’ll get a fast, structured outline. But it’s your personal touch that transforms it. Replace generic phrases with real observations and relatable scenarios. Speak as if you’re advising an attorney client, not reading a marketing brochure.

Authenticity turns a good video into a memorable one.

Step 3: Keep It Concise

Two-minute videos work best. Each should cover one clear idea and end with a direct call to action. Busy attorneys will appreciate your respect for their time.

Step 4: Edit and Enhance with AI Tools

Modern editing platforms handle the technical side for you:

  • Descript: Removes “ums,” “you knows,” and adjusts eye movement.

  • Filmora: Cleans audio and adds captions.

  • Canva’s Magic Media: Designs images in your brand style.

  • DALL-E 3: Generates custom visuals for thumbnails.

  • CastMagic: Transcribes your finished video for easy repurposing.

These tools shorten your production time dramatically.

Step 5: Repurpose Strategically

Using AI to create videos results in one video that can fuel multiple marketing pieces:

  • YouTube upload

  • Short social clips

  • LinkedIn article

  • Blog post

  • Email tip for your attorney audience

You’ll build recognition across every channel without duplicating effort.

Step 6: Evaluate and Refine

Monitor which videos perform best. Are certain topics consistently driving views? Are your thumbnails drawing clicks? Let data guide your next content round.

Step 7: Keep Your Brand Consistent

Maintain your logo, colors, and tone throughout every video. Repetition builds trust—attorneys begin to associate your name with reliability and clarity.

Step 8: Recognize What AI Can’t Do

AI can’t express emotion, humor, or empathy. Those qualities come from you—your experience, your stories, your insight. Using AI to create videos lets you build on technology for efficiency, not identity.

Check the accuracy of what AI gives you. For example, I asked Copilot to modify the first image it gave me: Make the man looking at a video editing program timeline such as Camtasia. He should be looking at himself. What I got back is the image in this post. Certainly, it looks accurate if you don’t know what I asked of Copilot: he is not looking at his own footage.

Step 9: Explore What’s Next

Emerging tools like Sora, a text-to-video generator, are changing production entirely. It can create realistic footage from written prompts. It’s a glimpse into the future of video marketing—one where you’ll be able to illustrate complex medical cases visually in minutes.

Final Thoughts

Using AI to create videos gives you speed and structure; your expertise gives you substance. Together, they create compelling, trustworthy content that makes attorneys want to connect.

Want to sharpen your ability to use AI for video marketing?  Join us for the 12th LNC Success Online Conference. You’ll learn practical strategies that will help you build confidence, credibility, and business as a legal nurse consultant. Don’t miss your chance—register today.

Pat IyerPat Iyer is president of The Pat Iyer Group, which develops resources to assist LNCs in obtaining more clients, making more money, and achieving their business gals and dreams.

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