Is this you? You want to
- Create the right type of blog post to spotlight what you want to share
- Structure your blog post so your readers will come back for more
- Make your posts sparkle
- Use the latest tips for loading and optimizing your posts
- Promote your blog to create attention and business
Or is this you? You ask, “Why do you need a blog?”
The primary reason why you should have a blog is to demonstrate your expertise.
Blogging is a way to share your knowledge of a subject of interest to your visitors. Once you clearly define your target market, your blog enables you to share new insights, stories, news, advice, tips and other helpful details. A blog has become a way to talk about the things that you are interested in and the services you offer.
Provide fresh content to help with your search engine ranking.
Websites tend to be static, whereas a blog can be changed as often as you like. Some people blog daily; others blog 2-3 times a week or less. Search engines thrive on fresh information. A blog that contains strategically placed keywords in the blog title and body helps draw search engine attention.
Express your personality.
Your blog opens up a channel of conversation with your visitors. Take a stand; state an opinion on a hot topic in your niche. Encourage comments and feedback. A blog can provide this forum.
Multi-purposing content is a concept that makes sense for busy people. Harvest blog content for tweets, books, articles, white papers, videos and more. When you take the time to create content that has value, think of other ways you can share that information. Learning styles vary. Some people want to read it, some people want to hear it and others want to participate with it.
Connect with others.
Other people in your niche will read your blog, share your ideas, and link to your blog. This will help to spread your ideas far beyond your close circles. Your quality content will travel through the social media world and gain you more visitors and higher search engine rankings. It all starts with a blog post!
Not sure where to start to create or refine your blog?