Challenged by dislocating changes in the market place? Recognizing that traditional legal nurse consulting business practices are not as effective in changing times? Client relationships have become personal. Learn how to build those relationships through your website and by email. Discover ways to market smarter with today’s technology. President of National Nurses in Business Association Pat Bemis RN’s program is directed to small business owners. A master of small business concepts, Pat Bemis will share strategies for managing and marketing a business in difficult times. You’ll be stimulated by her knowledge and motivated to try new things.
Patricia Bemis RN CEN has been president of the National Nurses in Business Association since 1999. She is the author of a column in RN Magazine about nurses in business. She is an accomplished speaker who reaches people all over the country on entrepreneurship issues. She has several publications to her credit, including Self-Employed RN: Choices, Business Aspects, and Marketing Strategies © 2007, 2nd edition, Nurse Entrepreneurs: Tales of Nurses in Business © 2007, 4th edition, and My Business Plan CD-Rom.
Patricia answered these questions:
- What is the one-stop shop and how does that applies to being in business?
- How does “stick to the knitting” apply to doing business differently and trying new things?
- What formula do you use for pricing services?
- What strategies can be used by business people to cope with the changing economy?
- What suggestions can you offer on focusing on personal relationships or business relationships with our client base?
- Do you see changes in terms of how people are interested in being treated or connected with?
- What is the biggest point to remember when using email?
- How can we build relationships through email?
- What is the best way to preserve a relationship with an unhappy client?
- What suggestions do you have for building relationships through the websites?
- What suggestions do you have for using technology to refocus your business?
- How do you use ACT! and LogMeIn.com to improve your efficiency?
- How can a virtual assistant be effectively used by a small business?
- What are your thoughts on the utility of blogging?
- What is a squeeze page on a website and how do you use it?
- How can a mastermind group help a business owner?
- How can surveys be used to improve one’s performance?
- Can you comment at all about using surveys and interacting with clients?
- How can you use champion customers to sustain your business?
Extracted from “Client Relationships” By Robert Morrison, BSN RN in Patricia Iyer (Editor), Business Principles for Legal Nurse Consultants:
The successful LNC (or attorney) is one who is able to establish and maintain productive, on-going relationships with clients. The success of a consulting business depends on the regular, consistent flow of work over time. This work comes from new clients, particularly in the early stages of the business, as well as from existing clients. For any consultant, more effort and time is required to initiate a new relationship than to continue and maintain those already in place. While it is important to continue to seek new sources of revenue, the value of the LNCs current and prior clients becomes clear when looked at in this context. It is imperative that the LNC keep established clients in addition to making new contacts to achieve long-term success.
Maintaining and nurturing professional relationships requires regular contact and association over time. The idea is to develop the relationship into a true partnership. It is important to realize that everything that happens with clients affects their perception of the consultant and the relationship. This can either help the relationship grow, or cause either the client or the consultant to terminate it. Therefore, the idea of creating and maintaining a partnership is not one that can be disregarded after the client has signed the first contract.
While this requires patience and can be frustrating for the LNC, there are many advantages to creating a true partnership with clients. Established clients are familiar with the services the LNC has to offer, and have seen how those services add value to their own practice. A client who is satisfied with the work done by a LNC is more likely to return to that consultant with future projects. The satisfied client is also more likely to refer the LNC to other potential clients, either directly or by suggesting other clients that the LNC may wish to contact. The truly satisfied client is also more likely to allow his or her name to be used when the LNC is meeting with potential clients, or in marketing materials such as brochures or web sites.
Read more about Business Principles of Legal Nurse Consulting.
Wherever you are on the path to legal nurse consulting career, you will benefit from these inspiring stories from successful LNCs. In this new second edition, Patricia Iyer tapped the expertise of her colleagues to bring you wit, wisdom, and lessons learned. The 42 chapters include updated chapters as well as 16 brand new chapters written by legal nurse consultants who are independents, expert witnesses and in-house consultants. The book is chock full of advice, encouragement, and humor.
You will also enjoy the expanded introductory chapter: “You know you are an LNC when. . .” and the all new chapter, “If I were to do it all over…” filled with advice from LNCs who define what they would have done differently. Learn from their wisdom; avoid expensive mistakes.
Who will find this book essential:
- Nurses considering starting a legal nurse consulting career
- Nurses in an LNC educational program
- Faculty teaching in an LNC program
- Inexperienced and experienced LNCs alike
What you will learn:
- How to get started as an LNC – and why there is not just one way
- How to draw strength from mentors
- How to strengthen and expand your practice
- How to overcome challenges in marketing
- and much more
View your shopping cart to purchase this book with Refocusing Your Business in Tough Times.
Let us introduce you to our multimedia, in-depth, never-leave-your-home programs. You receive the best content for expanding your legal nurse consulting and business skills. Think of it like the “Book of the Month Club” except you get 2 webinars every month – for one low fee. Get all the details at this link.