Why Every LNC Needs Video Marketing for their Toolbox

woman in pink blouse in front of camera

Video surrounds us. From airport terminals to doctor’s offices, moving images command attention. For legal nurse consultants (LNCs), video marketing is no longer optional—it’s the most direct route to building trust with attorneys.

Why Attorneys Respond to Video

Attorneys want useful information, not ads. Research shows people are 27 times more likely to click on video than on banner text, and they retain the message longer. When attorneys see your face and hear your insights, they connect with you faster than they ever would through written copy.

Yet most LNCs haven’t adopted video marketing. Adding even a simple welcome video to your website places you ahead of most competitors. It gives attorneys a sense of your professionalism, communication skills, and credibility before they ever pick up the phone.

Overcoming the Intimidation Factor

Don’t let technology stop you. A smartphone, natural light, and a quiet space are enough to create your first video. The key is to commit to starting. Once you post your first clip, you’ll realize how manageable the process truly is.

Defining Your Audience and Topics

Start by identifying your ideal attorney client. Are you targeting personal injury lawyers? Defense attorneys? Nursing home litigators?

Your answer determines your message. A plaintiff attorney may want insights on demonstrating damages, while a defense lawyer may value content about documenting care accurately. Offer helpful information rather than self-promotion. Educational content builds authority; promotional content fades quickly.

Using AI to Generate Video Ideas

AI research tools simplify the brainstorming process:

  • ChatGPT: Helps identify attorneys’ common frustrations and interests.

  • Perplexity AI: Adds verified citations to your research.

  • Gemini (formerly Bard): Provides Google-based insight into trending legal topics.

Ask questions such as: “What are common problems personal injury attorneys face with medical record interpretation?” AI will return dozens of potential video topics.

The “Tree” Method for Organizing Ideas

Noted marketer Nate Woodbury provides a simple model for organizing your content. Think of your content like a tree:

  • Trunk: Your core theme (e.g., medical issues).

  • Branches: Subtopics (e.g., expert witnesses, damages, nursing standards).

  • Leaves: Individual video ideas (e.g., “How to Vet an Expert Witness”).

This framework keeps your message clear and consistent.

Keep It Human

AI can help draft scripts, but your stories bring them to life. Attorneys connect with empathy and authenticity, not robotic phrasing. Modify AI text to reflect your tone and experiences. Use sensory details, humor, and compassion to create emotional resonance.

Technical Tips

  • Keep videos under three minutes for maximum engagement.

  • End with a clear call to action (visit your site, download a checklist, schedule a call).

  • Include natural keywords in your title and dialogue.

  • Monitor analytics—double down on topics that perform well.

Tools That Simplify Video Creation

  • Descript: Removes filler words and syncs edits.

  • Canva + DALL-E 3: Creates thumbnails and branded visuals.

  • Filmora / Adobe Rush: Quick editing platforms.

  • CastMagic: Transcribes and summarizes your videos for blog or email content.

Multiply Your Efforts

Repurpose every video:

  • A 2-minute clip becomes a blog post,

  • Short segments become LinkedIn or Instagram snippets,

  • Quotes become tweet-style graphics.

You’ll reach more people without reinventing content each time.

Conclusion

Video marketing builds familiarity and confidence—two qualities attorneys value most in an expert witness or consultant. Start small, be consistent, and let AI tools handle the heavy lifting.

Want to sharpen your ability to use AI for video marketing?  Join us for the 12th LNC Success Online Conference. You’ll learn practical strategies that will help you build confidence, credibility, and business as a legal nurse consultant. Don’t miss your chance—register today.

Pat IyerPat Iyer is president of The Pat Iyer Group, which develops resources to assist LNCs in obtaining more clients, making more money, and achieving their business gals and dreams.

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