Legal Nurse Consultant Marketing
Pat Iyer MSN RN LNCC
The Pat Iyer Group
Softcover, 276 pages
New in 2016
$29.95
About the Book
Why do you need to read Legal Nurse Consultant Marketing?
- You want more clients and more cases
- You have not tapped the potential of video marketing to share your expertise
- You either do not have a website or think your website could be getting you more business
- You want to meet more attorneys but are not sure where to go
- You’d like to know what words to use to get an attorney to agree to hire you
If you don’t have all the clients you need, you need to read Legal Nurse Consultant Marketing.
This is Pat Iyer’s second book in the Creating a Successful LNC Business Series.
Legal Nurse Consultant Marketing
- Has 10 chapters bursting with tips to ramp up your marketing
- Takes you through a step by step process from forming a marketing plan to getting clients
- Shares the expertise of Pat Iyer, who built a 7 figure sales LNC business
Table of Contents
Chapters with page numbers
Chapter 1: Defining Your Marketing Plan 1
Chapter 2: Creating Your Website 31
Chapter 3: Sharing Your Expertise: Information Marketing 47
Chapter 4: Presenting with Polish 75
Chapter 5: Marketing with Video 99
Chapter 6: Selling with Confidence 131
Chapter 7: Influencing Techniques 163
Chapter 8: Planning Your Exhibiting Experience 189
Chapter 9: Making Your Exhibit a Success 229
Chapter 10: Marketing Questions Answered 253
This is a comprehensive compilation of tips, techniques and technology. You will explore how to develop your marketing plan and website, and to share your expertise to attract attorneys to you. Presenting at attorneys conferences or law firms involves skills you will learn in this book. You will find out how to harness the power of video by creating videos that highlight your skills. Unsure about how to close the deal? The chapter on sales walks you through the process of bringing the case in. You will discover techniques in become more persuasive in your marketing. Take advantage of the two chapters on exhibiting to crack the code on one of the most successful ways to meeting attorneys to build a customer base. I wrapped the book up with a chapter that answers common marketing questions. This book has something for LNCs with all levels of experience, from new to experienced.
About the Series: How to Create a Successful LNC Business
How to Start a Legal Nurse Consulting Business
Pat Iyer MSN RN LNCC
The Pat Iyer Group
Softcover, 248 pages
New in 2016
$29.95
Book 1 in the Creating a Successful LNC Practice Series is called How to Start a Legal Nurse Consulting Business. It takes you from the point when you leave your LNC training program and enter the world of becoming a business owner. You will learn how to develop the mindset and attitudes that allow entrepreneurs to thrive. Discover how to set up and manage your business, track your finances, get your first case and create a professional image that attracts clients to you. You will get tips on how to reach out to attorneys and work your network to get referrals. This book is ideal for both the new and more experienced LNC business owner.
Table of Contents
Here’s what you get in How to Start a Legal Nurse Consulting Business
Chapters with page numbers
Chapter 1: Checking Your Mindset 1
Chapter 2: Avoiding Business Struggles 25
Chapter 3: Developing Your Business 53
Chapter 4: Getting Your First Case 67
Chapter 5: Creating Your Professional Image 99
Chapter 6: Attracting Your Prospects 119
Chapter 7: Reaching Out to Attorneys 147
Chapter 8: Asking for Referrals 161
Chapter 9: Managing Your Business 195
Chapter 10: Organizing Your Finances 227
How to Analyze Medical Records: A Primer for Legal Nurse Consultants
The Pat Iyer Group
Softcover
New in 2016
$29.95
Book 3 in the Creating a Successful LNC Practice Series is called How to Analyze Medical Records: A Primer for Legal Nurse Consultants. Use it to get tips and techniques for organizing paper and electronic medical records, the backbone of our business. You will gain an understanding of how to screen a medical malpractice case for merit and discover clues for detecting tampering with medical records. The book covers the pros and cons of electronic medical records, including how they introduce risk into the documentation of patient care. Two final chapters focus on how to polish your work product to create your strongest professional appearance. You will gain critical insights on how to strengthen your ability to analyze medical records – to gain more clients and earn more money.
Table of Contents
Here is what you get in How to Analyze Medical Records: A Primer for Legal Nurse Consultants
Chapter 1: Organizing Medical Records
Chapter 2: Screening Medical Malpractice Case
Chapter 3: Tampering with Medical Records
Chapter 4: Deciphering Electronic Medical Records
Chapter 5: Polishing Your Work Product
Chapter 6: Using Writing Principles to Succeed
How to be a Successful Expert Witness
The Pat Iyer Group
Softcover
New in 2016
$29.95
Book 4 in the Creating a Successful LNC Practice Series is called How to be a Successful Expert Witness. It shares the secrets of getting cases, professionally presenting your credentials in your resume or curriculum vitae, and how to master the expert witness role. You will get tips for crafting expert witness reports, confidently testifying, and avoiding common traps. Use this book to mastering a challenging role.
Table of Contents
Here is what you get in How to be a Successful Expert Witness
Chapter 1 Getting Cases and Polishing Your Resume and Curriculum Vitae
Chapter 2 Entering Legal Nurse Consulting as an Expert Witness
Chapter 3 Mastering the Expert Witness Role
Chapter 4 Crafting Expert Witness Reports
Chapter 5 Learning Testifying Strategies
Chapter 6 Answering Questions
About the Author
Pat Iyer MSN RN LNCC works with legal nurse consultants to make more money, get more cases and avoid expensive mistakes. She provides a coaching program, www.LNCAcademyinc.com.
From 1989 to 2015, Pat was the President of Med League Support Services, Inc, which provides legal nurse consulting services to personal injury, malpractice, and product liability attorneys. She is a prolific author who has written, edited or coauthored over 800 articles, chapters, case studies, webinars, and online courses on a wide variety of nursing topics.
In the fall of 2008, Pat launched a series of teleseminars for LNCs, available on the www.legalnursebusiness.com website. Pat Iyer is a well known and respected legal nurse consultant. She served for five years on the Board of Directors of the American Association of Legal Nurse Consultants, including a term as President.
She was the chief editor of the Legal Nurse Consulting: Principles and Practices, Second Edition, the core curriculum for legal nurse consulting and Business Principles for Legal Nurse Consultants. She also served as the chief editor of the AALNC’s online course. Ms. Iyer is certified as a legal nurse consultant by the American Association of Legal Nurse Consultants. AALNC awarded her with the Lifetime Achievement/Distinguished Service Award and with the Volunteer of the Year Award.
LNCCEU.com
Let us introduce you to our multimedia, in-depth, never-leave-your-home programs. You receive the best content for expanding your legal nurse consulting and business skills. Think of it like the “Book of the Month Club” except you get 2 webinars every month – for one low fee. Get all the details at this link.