What is Compelling Content?
When you regularly create compelling content and share it on your blog and with your email list, then your community of attorney clients will begin to flourish.
Here’s what sets compelling content apart from ho-hum content:
Compelling content serves a need.
The best content meets a real need for your audience and connects with their problems. For example, if you’re an LNC who specializes in personal injury cases, you’ll focus on common injuries and their complications.
Compelling content has your personality.
You know what problem your content is going to address and you have a few solutions to offer your audience. Now, it’s time to get started creating content. You may be tempted to share your solutions in a bland way.
Many legal nurse consultants struggle with letting their personalities shine through their content. But the best content has your voice and style. Your unique style is your best asset. It attracts your clients and makes them think they’ve finally found an LNC with whom they’d like to work.
Compelling content inspires readers to take action.
When someone has finished consuming your content, they should feel compelled to do something. It might be to contact you about a case, request your free report, or share your content on social media.
But don’t leave this step up to your readers or listeners. Include a call to action at the end of your content. Ask readers to take one small step, like joining your email list. You want to keep it simple here. Don’t ask listeners or viewers to take multiple steps or you’ll overwhelm them. Stick with just one call to action.
Compelling content is essential if you want to build a thriving group of clients. When you regularly offer awesome content, your prospects will begin to trust you and look to you for guidance.
Pat Iyer is president of The Pat Iyer Group, which develops resources to assist LNCs obtain more clients, make more money and achieve their business goals and dreams.