Use these business relationship tips to help you grow your LNC business. If you’re already established in your LNC business, or just beginning, you encounter many types of business relationships on a regular basis.
Examples of your business relationships:
- Vendors or partners
- Your team
- Prospective clients
- Your local community
As a matter of fact, it’s nearly impossible to run any kind of profitable business without forming a variety of relationships.
Tips to Build Business Relationships
Always Be Authentic
You’ve heard the phrase, “Fake it till you make it”. Some believe that you need to replicate a certain style or mindset before you reach that level of success. I’m not a fan of applying that to business relationships. Attorneys can spot LNCs who are bluffing.
People want to connect with you. They want and need to relate to and trust you on a personal level so that you become more real to them. If you are authentic with your image and what you post, they in turn will give you their trust.
If you are caught in a lie in a conversation or on social media, your image can come crashing down. Instead of being trustworthy, you’ll have a reputation as being a fake. If you want to be trustworthy, earn that trust by building your relationships based on integrity and honesty.
When building these relationships, remember that you are to maintain your integrity at all times. Although you ultimately want people to hire you, new clients will be cautious until they get to know you.
Show an interest in THEIR law practice and them. Once you ask one question, people naturally want to keep talking, especially if they are passionate about their legal practice.
While at an event, listen to them speak, tuck away interesting nuggets for a later time, and remember to send a follow-up email the next business day, simply commenting on how nice it was to meet them. At the next event, make a point of acknowledging them and start a new conversation.
Listening is an essential skill when it comes to business relationships as well as creating loyal clients.
Share About Yourself
This does not mean sharing too much personal information. Instead, share your knowledge, experience, and anything that will be of value to your audience.
Build business relationships authentically and you will find your LNC business growing. You won’t regret having an impeccable reputation. After all, there is no such thing as having too much integrity.
Working with attorneys is both challenging and rewarding. Without a steady stream of attorneys who love working with you, your legal nurse consulting business collapses. Does this worry you? It should!
The core of being a successful LNC is being able to effectively work with attorneys. Are you on the top of your game, or would having concrete tips from a person who has been in the trenches with attorneys help you? You can have an aggressive marketing program to bring in new clients, but if you cannot retain them, you’ll be endlessly spinning your wheels. There are secrets of why your clients will stay with you. Pat shares them in this book.
When I ran my independent LNC business, some attorneys stayed with me for more than 20 years.
Do you know how to spot the trouble-making attorney as soon as you have the first contact, or are you ever caught off guard? Difficult clients can cost you time, aggravation and money. Here’s how to not get hooked by them.
How to Create Lasting LNC-Client Relationships explains the best way to build a solid client retention program, using strategies that work to identify the desirable clients and avoid the trouble makers.
Pat Iyer is president of The Pat Iyer Group, which develops resources to assist LNCs in obtaining more clients, making more money, and achieving their business goals and dreams.
Pat’s related websites include the continuing education provided on LNCEU.com, the podcasts broadcast at podcast.legalnursebusiness.com, and writing tips supplied at patiyer.com.
Get all of Pat’s content in one place by downloading the mobile app, ExpertEdu at www.legalnursebusiness.com/expertedu. Watch videos, listen to podcasts, read blogs, watch online courses and training, and more.