The goal of your LNC opt-in offer is to build a list of interested attorneys. Your opt-in, lead magnet, freebie ethical bribe – call it any of these names, and we’re talking about the same thing. In this blog post, you’ll learn some options for delivering your opt-in offer.
Decide how you will deliver your opt in to your audience. There are several options, but the thing that you have to remember is that it needs to be simple and timely.
Once people submit their information they will want to receive what they signed up for right away. There are a few delivery system options you should consider.
Delivery Systems for Your LNC Opt-in Offer
Old Fashioned Snail Mail
Going to the post office to mail something to your leads is costly, time-consuming, and not the best way to provide an incentive to sign up for your email list. This isn’t to say that you can’t offer premiums that you mail, but that is more like a gift for purchasing than a true opt in.
Anything you need to mail costs money. I used to offer people a free DVD of a television show of an attorney interviewing me about medical records. When I decided to charge a fee that would cover the cost of the DVD and mailing, the requests for this interview dried up.
Email Attachments
With this method, you wait until someone signs up and then you physically (manually) attach the opt in to an email and send it to them. There are many disadvantages to this method.
Your file may be too large for them to receive an email, you may accidentally miss someone, and your prospects could get frustrated with the whole thing.
Not to mention, it would be hard to track. Additionally, you lose out on the potential benefits of adding other calls to action on a download page.
Download Page
You can create a dedicated download page using HTML or a pre-made template in WordPress or another system. This involves making a zip file of your opt in and uploading it to your server or another storage area, such as Amazon S3.
For this type of delivery, you’ll need to create a protected download link that someone can’t simply search for and locate via Google or a site search. This method can work very well once you know what you’re doing or can afford to outsource the work.
What you don’t want to do is to allow website visitors to get your opt in without giving you their name and email address.
Automatic Systems Tools & Plugins
One of the easiest ways to deliver your opt in is to use an automated system or tool that does all the work for you.
These are efficient for managing multiple opt-in pages at the same time. When properly set up, they will deliver your freebie immediately. Plus, you’ll have at your fingertips a lot of inside analytic information to learn from.
The main disadvantage is that you will need some knowledge to set them up, and you’ll need to pay for them, sometimes a monthly fee. However, the advantages of many of these systems often outweigh the disadvantages.
When evaluating each delivery system option, consider what you already use, and what will work seamlessly and easily with the resources that you already have. This will save both time and money because you won’t need to start from scratch if you already have some systems in place.
Final Steps for Delivering Your Opt-in Offers
Here’s a simple series of steps you can follow to help you choose the right tools and software for your opt-in offers delivery system.
- Analyze what you already have, such as hosting, autoresponder service, and website (WordPress, HTML, or Site Builder).
- Write down your criteria, such as price, and what software you already have that the tools need to integrate with.
- Use free trials to see which one works best for you. What’s easy for one person is hard for the next.
- Choose one delivery option and get started.
And, finally, ensure the design of your opt-in page matches your brand.
Interested in learning more about opt-ins and how to use them?
My book, Creating Irresistible LNC Opt-in Offers is part of my Creating a Successful LNC Practice Series books. Order it here.
Pat Iyer is president of The Pat Iyer Group, which develops resources to assist LNCs in obtaining more clients, making more money, and achieving their business goals and dreams.
Pat’s related websites include the continuing education provided on LNCEU.com, the podcasts broadcast at podcast.legalnursebusiness.com, and writing tips supplied at patiyer.com.
Get all of Pat’s content in one place by downloading the mobile app, Expert Edu at www.legalnursebusiness.com/expertedu. Watch videos, listen to podcasts, read blogs, watch online courses and training, and more.