How to Stay Visible to Attorneys Between Cases

Are you like some LNCs who think their job is done when a case wraps up? You’ve delivered the work product and calculated any unused portion of a retainer.  Maybe you get a thank-you email. And then… silence. You need to stay in touch. to stay visible to the attorney-client.

If you want a steady stream of cases, you need to stay visible even when you’re not working on a file. Attorneys are busy, distracted, and juggling dozens of priorities. If you’re not showing up in small but meaningful ways, you risk being forgotten the next time they need a legal nurse consultant.

In this post, we’ll explore how to build long-term relationships through staying in touch with attorneys in smart, strategic, and non-intrusive ways.

Why Visibility Matters

Let’s face it: attorneys aren’t spending their lunch break Googling “LNCs.” They are more likely to work with whoever is top of mind. If you’re not reaching out periodically, you could lose that visibility—even if they were thrilled with your work.

The solution? Consistent, thoughtful communication. This doesn’t mean spamming them with marketing materials. It means showing up with value and relevance.

1. Segment Your Contacts by Case Type

Not all attorneys handle the same types of cases. Some focus on nursing home litigation, others on personal injury, medical malpractice, criminal or birth injury cases.

Organize your attorney contacts in a spreadsheet or CRM (contact relationships management software) by category. This lets you tailor your communication.

For example:

• Send nursing home case articles to attorneys who specialize in elder care.
• Share insights on documentation errors with medical malpractice attorneys.
• Email fall risk research to those handling personal injury slip and fall cases.

When you send attorneys content that matches their interests, you remind them of your value—and that you’re tuned in to their world.

2. Use Your Blog as a Communication Tool

Your blog isn’t just for SEO. It’s a valuable source of content you can repurpose to stay in touch.

Here’s a practical tip: once a month, send a short email to your attorneys with a blog post that matches their practice area. Include a brief note like:

“Hi Mark, I thought you’d find this blog post interesting—it’s about documentation issues in ER cases. Let me know what you think.”

You don’t need to over-explain or pitch your services. You’re just sharing useful information and reminding them that you’re thinking about their cases.

If you’re not blogging regularly, start now. Short, informative pieces are enough to build trust and keep your name in front of the people who matter most. Get my book on blogging for LNCs for practical tips on how to get started.

3. Create a “Did You Know I Do This?” Marketing Piece

Attorneys tend to pigeonhole LNCs. If you helped them with one task, that may be all they think you do. They may not realize you also:

• Locate expert witnesses
• Attend independent medical exams (IMEs)
• Review records for merit
• Write chronologies and summaries

Create a one-pager titled “I Didn’t Know You Did That!” and list all the services you offer. Use it when following up with past clients. Mirror the same content on your website and LinkedIn profile.

Even past clients may be surprised—and it could spark more work.

4. Ask for Feedback the Right Way

Getting feedback is another touchpoint that shows you care. After a case concludes, reach out to stay in touch with attorneys:

“I’d love to hear your thoughts on the work I did for the Sayre case. Was there anything you found especially helpful—or you’d like me to handle differently in the future?”

You can do this by email, phone, or even an online survey. Just don’t wait too long. Within a few days to a week of case closure is ideal.

If you don’t hear back, don’t assume silence means disappointment. Attorneys get buried in work. Bring it up again the next time you talk to them.

And keep notes. Use a CRM or database to track client feedback and preferences. These details help you customize your future interactions.

5. Send Personal Touches to Stay Visible

Automated emails are fine—but personal gestures make a bigger impact.

Some ideas:

• A handwritten thank-you note after a big case
• A quick “congratulations” email when you see a public verdict they won
• A small seasonal gift like a notepad with your branding
• An article clipped from a journal or newspaper that relates to their work

These gestures don’t need to cost much. What matters is that they feel genuine and relevant.

6. Know Your Ideal Client

It’s hard to stay in touch with attorneys effectively if you’re unclear about who you’re trying to reach. Take time to define your ideal attorney-client. Ask yourself:

• What is their title—associate, partner, managing attorney?
• How experienced are they?
• What types of cases do they handle?
• What pressures are they under?

Understanding this lets you tailor your tone, content, and outreach strategy. For example, a junior associate may need more guidance, while a senior partner may prefer bullet points and efficiency.

And always remember: you are not your ideal client. Avoid using medical jargon or abbreviations without explanation. Attorneys don’t have your nursing background. Make your language accessible and your points clear.

Final Thought

You don’t need fancy software or a full-time marketing team to stay visible to attorneys. A consistent strategy—grounded in relevance and sincerity—goes a long way.

Your goal is to build a reputation not just as a capable LNC, but as a thoughtful, reliable professional who’s easy to work with. Attorneys will remember that—and when you stay visible, they’ll call you when the next case lands on their desk.

Pat Iyer is president of The Pat Iyer Group, which develops resources to assist LNCs in obtaining more clients, making more money, and achieving their business goals and dreams.

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