Writing skills
How LNCs Can Use Educational Content to Attract Attorneys
Is this you? LNCs often believe every piece of marketing content should promote their services. It is easy to understand why. You want attorneys to know what you do, why you are qualified, and how you can help their cases. This is the heart of how to attract attorneys. If you are connected to LNCs…
Read MoreOxford Comma and $10 Million for a Missing Comma
If you think punctuation isn’t important, ask Oakhurst Dairy of Portland, ME, how they look at the punctuation element known as the Oxford comma. The missing comma cost them way more than a missing herd of cows. What is the Oxford Comma? Also known as the serial comma, it’s placed between the last two items…
Read MoreAI Pros and Cons in LNC Content Creation
Should you use AI to create content to share your knowledge and market your business? Just how valuable is this tool for LNC content creation? AI is a powerful writing partner—but it’s a strange creature with very specific strengths and blind spots. Think of it less as an author and more as a tireless intern…
Read More50 Advanced Words Every Adult Should Know
This list of 50 Advanced Words is a gift to my fellow lovers of words from my coach, Terry Brock, a long-time word lover (both written and spoken). Like me, Terry is a member of the grammar patrol and a journalist, and enjoys using this list. How many of these 50 advanced words do you…
Read MoreLinkedIn Content Ideas: How to Never Run Out of Ideas
If you’re serious about using LinkedIn to build your LNC business, the challenge is rarely whether you should post — it’s what to post. Many LNCs tell me they feel stuck, repeating the same themes, or worse, going silent for weeks at a time because they’ve “run out of LinkedIn content ideas.” The truth? LinkedIn…
Read MoreDo You Want to Be Published?
Do you want to be published? Here are some sensible tips to think about. Analyzing medical records and creating reports for attorneys involves a certain amount of creativity, but it is a different type than that required to write for publication. The idea of writing a book seems overwhelming, yet writing a chapter is much…
Read MoreCharting Omissions: Not Documented, Not Done
The cross-examination of the nurse defendant begins with these questions: “What is the purpose of clinical documentation?” “What are the responsibilities of the professional nurse to record in the medical records?” “I direct your attention to the neurovascular flowsheet for 10-12-23. We’ve established that you were taking care of the patient on that date, correct?”…
Read More4 Reasons Writing Practice Makes Perfect
Why does writing practice make perfect? If you want a successful LNC business, you must get comfortable with writing. You’ve probably noticed that some people write with ease. Perhaps you envy them. Maybe you think they were born with that talent, and you conclude that you’ll never have it. You may never become a…
Read MoreFast and Easy Ways to Polish Your Writing
Writing Tips: Fast and Easy Ways to Polish Your Writing When you were a beginning writer, you may have written essays or term papers in high school and college. If you went to graduate school, you may have written a thesis. However, unless you wrote for a school paper or other publication, your experience writing…
Read MoreInner critic or inner guide? Do you know the difference?
Inner critic or inner guide? Do you know the difference? You have an opportunity to write an article, a blog, a social media post, or a chapter for a compilation book. At any stage of your writing, you might hear an inner critic, a voice saying things like, “No, that’s terrible. Start over.” This voice…
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