Superior Training for Legal Nurse Consultants
Thursday September 26 from 10 AM to 7 PM Eastern
Mastering Marketing Essentials for LNCs | Pat Iyer
In the competitive world of legal nurse consulting, effective marketing is key to standing out and attracting your ideal clients. However, navigating the complex landscape of marketing strategies can often lead to misconceptions that hinder your growth. Our session, Mastering Marketing Essentials, is designed to dispel these misconceptions, equipping you with the knowledge and tools to enhance your marketing efforts and drive business success.
Program Highlights:
- Crafting a Compelling Digital Presence: Explore the essentials of establishing a robust digital presence that meets your attorneys’ needs. From developing a dynamic website to engaging through social media and email campaigns, discover how to create a multifaceted digital presence that captivates and converts.
- Metrics that Matter: Navigate the world of marketing metrics with clarity. Learn to track the right metrics, understand the bigger picture, and utilize tools to measure success accurately and make informed decisions that move your LNC business forward.
- Leveraging Customer Feedback: Embrace the power of customer feedback to refine and enhance your services. Understand how to collect, analyze, and act on feedback, transforming it into insights that drive continuous improvement and client satisfaction.
- Content Marketing Mastery: Discover the cost-effective strategies of content marketing to build credibility, engage your audience, and optimize your online presence. Learn to produce valuable content that establishes your expertise and attracts your ideal clients.
- Maximizing Social Media: Unlock the potential of social media to expand your reach and connect with your audience. Learn to overcome misconceptions, utilizing social platforms to foster engagement and brand loyalty.
- Building a Strong Brand Identity: Forge a powerful brand that captures your uniqueness and differentiates you in the marketplace. Explore strategies for consistent messaging, emotional connection, and enhancing perceived value, laying the foundation for lasting success.
- Embracing Change and Trends: Stay ahead of the curve by embracing industry changes and trends. Learn to stay informed, experiment wisely, and adapt your strategies, ensuring your marketing efforts remain relevant and effective in a rapidly evolving legal landscape.
Bonuses: Include workbook, toolkit, tips and templates to use for creating effective emails
Who Should Attend:
This program is designed for legal nurse consultants ready to enhance their marketing strategies, overcome misconceptions, and achieve greater visibility and success in their consulting practices. Whether you're new to marketing or looking to refine your existing efforts, this program offers valuable insights and actionable strategies to help you thrive.
About Your Presenter: Pat Iyer MSN RN LNCC
Pat Iyer MSN RN LNCC has used various forms of marketing from mailings to digital. She’s hired pre-teen boys to stuff envelopes while listening to Bill Cosby stories, taught her young son to do bulk mailing, and sent thousands of printed newsletters. She’s exhibited at attorney conferences, honed her skills with internet marketing, and continually updates her knowledge of marketing.
Email Marketing Mastery for LNCs| Pat Iyer
Email Marketing Mastery for Legal Nurse Consultants
Are you ready to dive into the ocean of email marketing and emerge with strategies that not only engage but also convert? Join us for an enlightening session specifically for legal nurse consultants eager to harness the power of email in their marketing toolkit. With billions of active email users worldwide, your next client is just one click away. Learn to craft emails that not only get opened but drive action, setting your practice apart in the competitive legal landscape.
Key Benefits:
- Discover the Art of Profitable Emails: Understand the intricate dance of email sequences that resonate with your unique audience, ensuring every send is a step towards success.
- Personalized Strategies: Dive deep into the personalization capabilities of email marketing, learning to tailor your message for maximum impact and engagement.
- Cost-Effective Marketing: Explore how to amplify your reach without stretching your budget, making the most of email marketing’s cost-efficiency.
- Engagement and Retention: Discover secrets to nurturing trust and loyalty with your audience, turning subscribers into steadfast clients.
- Exclusive Insights: Gain access to six key email sequences that can transform your email marketing efforts from mundane to masterful.
Tailor Your Tone: Know Your Audience
This session is not just about the what and the how; it’s about the who. Delve into the demographics, interests, and behaviors of your target market. Learn to speak directly to them, crafting messages that resonate and inspire action.
Bonuses: Include a worksheet, quiz and questionnaire to help you analyze your brand and market
Who Should Attend
Whether you’re new to email marketing or looking to refine your existing strategies, this session promises actionable insights designed to equip you with what you need to succeed in the digital age.
About Your Presenter: Pat Iyer MSN RN LNCC
While running her large independent LNC business, Pat developed a large list of clients and prospects and kept in touch with them through emails. She refined systems for segmenting attorneys into categories and sending them information of interest to them. Pat earned an Email Marketing Specialist Certificate from The EPC Institute, and is the author of the book, Powerful Emails: How to Capture Your Client’s Attention.
5 Difficult Client Situations: How to Manage Them with Grace |Pat Iyer
In the fast-paced and demanding field of legal nurse consulting, encountering difficult client situations is not uncommon. Our program, 5 Difficult Client Situations: How to Manage Them with Grace is designed to equip you with the skills, strategies, and confidence needed to handle the most challenging client interactions with professionalism and grace. Whether you're dealing with boundary issues, collection issues, or communication breakdowns, this program offers a roadmap to success.
Key Benefits:
- Enhanced Professional Boundaries: Learn to establish and maintain healthy boundaries with clients, protecting your personal time and promoting a balanced work-life integration. Our step-by-step guide to creating collaboration guidelines ensures clear expectations from the outset, fostering mutual respect and understanding.
- Strategic Problem Solving: Tackle complex issues like rate increases, contractual changes, late payments and scope creep with confidence. You’ll get actionable advice on informing clients about changes in a way that maintains trust and loyalty, ensuring a smooth transition and continued growth.
- Client Fit and Relationship Management: Not every client is a perfect fit, and that's okay. Learn to identify potential mismatches early and navigate these situations tactfully, preserving potential future relationships while focusing your energy on clients who align with your services and values.
- Recovery and Growth from Client Departures: Turn lack of repeat business into opportunities for introspection and growth. Develop strategies to solicit constructive feedback, adapt your approach, and strengthen your services for future clients.
Bonuses: Include a worksheet and checklist so you can take action
Who Should Attend:
This program is ideal if you face the challenges of managing difficult client situations and wish to improve their client relationship management skills. Whether you're new to the field or looking to refine your approach, this program offers valuable insights and strategies to enhance your LNC practice.
About Your Presenter: Pat Iyer MSN RN LNCC
As an LNC since 1987, Pat has encountered all kinds of attorney clients. Some nice, some not so nice. She developed skills in communicating with difficult clients and navigating through challenging situations. She shares lessons learned in this frank session.
The Most Significant Case of my Entire Career | Steven Benvenisti Esq
The Most Significant Case of My Entire Career
In this gripping session, you’ll hear the story of a college student on spring break who suffers catastrophic injuries, including a traumatic brain injury, at the hands of a repeat drunk driving offender. Steven shares the student’s story from the view of an attorney, and the impact it had on the lives of the student’s family.
About Your Presenter: Steven Benvenisti
Steven Benvenisti, Esq. is a Partner at the personal injury law firm of Davis, Saperstein & Salomon, P.C. in Teaneck, NJ. He is Certified by the Supreme Court of New Jersey as a Civil Trial Attorney. As an attorney, he represents personal injury victims from car accidents, falls, and the negligence of others. He is also an advocate for drunk driving victims and people living with brain, spine, and other injuries.
Steven is the author of the book Spring Break: A True Story of Hope and Determination. driver. He currently serves on the New Jersey Advisory Board of Mothers Against Drunk Driving (MADD) and previously served on MADD’s National Board of Directors. Steven is also on the Board of Directors of Helen Hayes Hospital and the Kessler Foundation Consumer Advisory Board.
Lessons Learned from the LNC Chair: How to Overcome the Challenges of Legal Nurse Consulting
In this lively panel discussion, we’ll pull back the curtain on the triumphs and challenges of legal nurse consulting. Our LNC Elite members will share their candid answers to Pat’s probing questions. Collect valuable tips from our presenters. Don’t miss the opportunity to get YOUR questions answered in this session.
Kris Mew BSN CCRN-K
Christine Dorman DNP MSN, ACNP RN
Nancy Stuck MSN RN CLNC
Mary Beth Kerstein MSN ONC, RN-BC
Kristina Mew BSN CCRN-K also known as “Kris”, has over 24 years of experience as an RN in multiple specialties. She currently works on-call as a plastic surgery nurse. With experience working for both defense attorneys on med-mal, personal injury and product liability cases, she has recently helped plaintiff attorneys as an expert fact witness and personal injury cases.
Kris is a member of LNC Elite, Pat Iyer’s coaching program.
Christine Dorman DNP, MSN, ACNP RN is the owner and lead nurse consultant for Vantage Point Legal Nurse Consulting (VPLNC). She has been a nurse for over 30 years. She earned her MSN with certification specialty as an ACNP (Acute Care Nurse Practitioner) from Barry University in 2005, and most recently obtained her DNP (Doctor of Nursing Practice) in Health Systems Executive Leadership from University of Pittsburgh in 2021. She has an extensive nursing background in med-surg, telemetry, pulmonary, trauma, adult critical care, and advanced nursing practice.
Christine is a member of LNC Elite, Pat Iyer’s coaching program.
Nancy Stuck MSN RN CLNC Nancy has over 33 years as an RN in a level 1 adult trauma/burn ER, neurovascular, and cardiovascular emergency medicine, flight nursing, adult ICU and neonatal ICU. She also works prn as a nurse on the rapid response team. She obtained her Master of Science in Nursing Education and has been an educator in both the clinical and academic settings. She has spoken at national conferences including the National Air Medical Transport Conference and the National Medical Transport Leadership Institute Conference. She obtained her CLNC in 2014 and has worked for both plaintiff and defense on med-mal, personal injury, and criminal defense cases.
Nancy is a member of LNC Elite, a coaching program led by Pat Iyer.
Mary Beth Kerstein, RN, BSN, MSN, ONC, RN-BC is a registered nurse whose nursing career spans 37 years. She is clinically active and has worked in the hospital setting her entire career. Her roles in the hospital setting include staff RN, critical care education coordinator, clinical nurse manager, data analyst in quality program, and administrative supervisor. She grew up with a passion for nursing and teaching.
Mary Beth holds a master’s degree in nursing and has obtained multiple certifications that allow her to provide the most optimal evaluation and reports. In 2002, she received her CLNC and started working part-time as an inhouse LNC at a defense firm. This most treasured opportunity to work with a dedicated legal team allowed her to learn many aspects of how the LNC can assist lawyers. Since 2009, she has worked at a case management firm where she has analyzed thousands of medical records, simplifying hundreds of complex medical cases documenting their health status before and after traumatic events in a variety of reports that are shared with the case management team, healthcare providers, attorneys, and insurance providers. The key to her success is the objective ability to analyze complex scenarios and to advocate for victims and relevant stakeholders.
Mary Beth is a member of LNC Elite, Pat Iyer’s coaching program.
Questions and Answers session moderated by Pat Iyer