Marketing for 2024: What is Working for LNCs | Pat Iyer
How will you stand out to get in front of your ideal attorney-client?
In today's digital age, content marketing can be an effective way to establish your expertise and attract potential clients. As a legal nurse consultant, you have a wealth of knowledge and experience that can be valuable to attorneys and their clients.
In addition to content marketing, networking and referral marketing are powerful ways to attract new clients as a legal nurse consultant. Establish relationships with attorneys and other professionals in the legal industry to increase your visibility and build a network of potential clients.
Pat Iyer MSN RN LNCC got her first case in 1987. She has used many marketing strategies including cold letters, cold calls (she hated), snail mail, newsletters (both digital and paper), exhibiting, videos, podcasting, publications, teleseminars, conferences, webinars, shock and awe packages, opt in offers, blogging and emailing.
Pat built a multimillion-dollar independent LNC business which she sold after 28 years. She has returned to legal nurse consulting in 2021. LNCs work with pat to make more money, get more cases, and enjoy a higher level of work life balance.
LNC Subcontracting: How to Boost Your Business | Pat Iyer
Pat Iyer brings her extensive experience in subcontracting and has interviewed both subcontractors and employers to give you a comprehensive look at the benefits and drawbacks of subcontracting.
In this session, you'll learn:
Pat also shares her personal experience of expanding her LNC business to include subcontracting, with 200 experts under contract from various healthcare backgrounds.
Regardless of your interest in subcontracting, this session will provide you with practical assistance and insights to make informed decisions for your business.
Pat Iyer MSN RN LNCC built an extensive multimillion-dollar independent LNC business using subcontractors. Both behind-the-scenes and expert witnesses benefitted from their relationship with her company. Pat sold the company in 2015 and has returned to legal nurse consulting and subcontracting. Pat is the author of LNC Subcontracting: How to Boost Your Business (Book 16 in the Creating A Successful LNC Practice series).
When the Patient Hits the Floor | Michael Johnson Esq and Barbara Levin
Hear the story of a plaintiff who sustained multiple injuries when out of bed. The defense team worked together to find the pearls of the case to explain the injuries and mechanism of injury and the refute the plaintiff’s experts.
You’ll hear the riveting testimony of the plaintiff expert and find out the judge's response. Did the plaintiff expert overreach in her opinions?
Communication is important when legal nurses and attorneys work together. Case development can take many turns. You will hear from both the trial attorney and legal nurse consultant expert how their presentation played a role in the jury’s determination.
Michael Johnson Esq is a shareholder with a firm in Wisconsin whose practice focuses on litigation, primarily in the field of medical malpractice defense. His practice has encompassed state and federal court trial litigation and appeals, administrative proceedings, and professional licensure hearings.
Mr. Johnson’s litigation practice spans a broad spectrum and includes defending individuals and corporations in commercial matters, personal injury litigation, and professional negligence claims. He has handled a wide range of commercial and insurance defense matters, in addition to defending numerous medical malpractice cases. He has significant trial experience in the defense of personal injury cases including medical negligence matters.
Mr. Johnson is a frequent lecturer on risk prevention. He has been asked to speak on several occasions on medical legal issues for the Wisconsin Society of Healthcare Risk Management.
Barbara Levin, BSN, RN, ONC, CMSRN, LNCC is the Clinical Scholar of the orthopaedic trauma unit at Massachusetts General Hospital. The Massachusetts Governor appointed Barbara to the Massachusetts Board of Nursing and she recently completed her third term as the chair where she reviewed and opined on all complaints and licensure issues.
Barbara Levin is a Past President of AALNC and spent 5 years on the AALNC Executive Board. In addition, she has researched, published, and lectured extensively about patient safety, orthopaedics, medical surgical and documentation practices. Barbara testifies as a national orthopaedics and medical surgical expert. Barbara Levin co-edited and authored many chapters including her recent international publication “Legal Implications in the Care of Orthopaedic Patients: Serious Complications.” Barbara has collaborated with Pat Iyer to develop and host 7 prior LNC Success ™ online conferences.
How Medical Illustrations Simplify Your Job | Annie Gough
Whether supplementing your medical record summary, clarifying your deposition testimony, or simplifying your testimony on the stand, a medical illustration is worth 1000 words. And an illustrated slide presentation is worth a million. Annie Gough shared how by collaborating with a medical illustrator and your attorney, the case facts will come to life, engaging and educating the jury in a way only words cannot
Custom illustrations of anatomy, injuries, colorized radiology images and/or surgical steps teach your jury (and help you teach your attorney.) These visuals can assist your testimony by giving cues, labels, dates, measurements, easing your fears and making trial more fun.
Annie Gough MS CMI is an independent Certified Medical Illustrator with over 20 years experience in traumatic injury, medical malpractice, wrongful death, and product defect cases. Annie provides anatomical and surgical illustrations along with visual exhibit consultation on demand letters, expert depositions, mediation, and courtroom presentations.
With a background in autopsy forensics, Annie was accepted into the Medical College of Georgia, one of only four medical schools in North America offering a Masters of Science in Medical Illustration. After receiving her Masters Degree, she was hired in-house, full time for a law firm in 2001, a unique position rarely seen today. Annie’s career has been defined by her mastery of storytelling and exceptional customer service. Annie is currently the owner of agillustrations and the author of Injury Illustrated: How Medical Images Win Legal Cases published by CRC Press/Routledge textbooks. She has been a featured speaker on Case Analysis TLU, Crash Tech: The Expert Angle, From Hostage to Hero, TBI MedLegal Jam, and is a Visiting Professor at St. George's University.
Lights, Sound, Action: mastering the Basics of Video Creation | Gina Carr
Say goodbye to boring videos and hello to engaging content! During this session, you will learn the basics of creating top-quality videos.
We'll cover sound and camera quality, lighting and background techniques, and provide ninja tips to help you feel more comfortable using tools like Zoom and your phone video camera.
You'll even learn how to create content that keeps your viewers hooked with killer hooks, stories, and teaching points. By the end, you'll have the confidence to create videos that truly impact your audience and your income.
Gina Carr MBA
As the CEO of Video Rock Starz, Gina Carr works with experts who want to master video marketing and virtual presentations. She is the COO of TEDxDupreePark and is passionate about plant-based living
Gina Carr works with entrepreneurs to grow their businesses online with video marketing. An accomplished serial entrepreneur, Gina specializes in helping people create more income, influence, and impact with video-based programs. Gina has an MBA from the Harvard Business School and an engineering degree from Georgia Tech. Known as “The Tribe Builder,” Gina helps passionate people build powerful tribes of raving fans.
A serial entrepreneur, Gina has created several businesses including an award-winning real estate company and a chain of community magazines. She is the co-founder of Video Rock Starz and Stark Raving Entrepreneurs. A native Atlantan, Gina now lives in Orlando with her fiance, Terry Brock. Gina is a passionate advocate for animals, freedom, and plant-based living!
Exclusive VIP session moderated by Pat Iyer
Digging for Gold in the Chronology | Mary Beth Kerstein MSN ONC RN-BC
Do you know how to hone in on the critical details in medical records?
Medical chronologies are crucial in medical malpractice cases and personal injury claims as they provide a clear and concise overview of a patient’s medical history, treatment, and relevant events.
Creating an accurate and effective medical chronology requires meticulous attention to detail and organizational skills. Learn how to identify the key steps to create an effective chronology and determine what information is significant to capture.
Your ability to provide objective analysis of the medical records is pivotal to discerning the impact from a traumatic event on the patient’s health status and identifying additional areas of concern.
Mary Beth Kerstein, RN, BSN, MSN, ONC, RN-BC is a registered nurse whose nursing career spans 37 years. She is clinically active and has worked in the hospital setting her entire career. Her roles in the hospital setting include staff RN, critical care education coordinator, clinical nurse manager, data analyst in quality program, and administrative supervisor. She grew up with a passion for nursing and teaching.
Mary Beth holds a master’s degree in nursing and has obtained multiple certifications that allow her to provide the most optimal evaluation and reports. In 2002, she received her CLNC and started working part-time as an inhouse LNC at a defense firm. This most treasured opportunity to work with a dedicated legal team allowed her to learn many aspects of how the LNC can assist lawyers. Since 2009, she has worked at a case management firm where she has analyzed thousands of medical records, simplifying hundreds of complex medical cases documenting their health status before and after traumatic events in a variety of reports that are shared with the case management team, healthcare providers, attorneys, and insurance providers. The key to her success is the objective ability to analyze complex scenarios and to advocate for victims and relevant stakeholders.
Will AI Replace You? | Pat Iyer
As a legal nurse consultant, you know that staying ahead of the curve is essential to success in this fast-paced and ever-changing industry. How can you turn this tool into an aid and not a replacement?
During this informative session, Pat Iyer will discuss the latest AI-powered tools and strategies that can help you to streamline your business processes, enhance your services, and deliver better outcomes for your clients. You'll learn how AI can assist with a range of tasks and help you to stay ahead of the competition.
Pat Iyer MSN RN LNCC began using AI tools in her LNC business in 2023 and will share what she’s learned from this process. She is a prolific author and educator.
LinkedIn for LNCs: Building Your Network for Business Success| Cheri Martin
Let’s look at the benefits of using LinkedIn for networking, brand building, and business development. Learn practical tips and best practices for creating a strong LinkedIn Profile to attract potential clients, showcase your expertise, and build credibility.
Cheri Martin is a LinkedIn coach, trainer, speaker, and social media strategist, with more than 24 years of online marketing experience. She is known as the “So Social Visionary” for her approach to the art of social networking. Her skill in mastering the different social media platforms, her passion for networking, and her joy of teaching, led her to assist solopreneurs and small business professionals in simplifying their social media marketing efforts.
The LNC Guide to Triage, Developmental Disabilities and Cardiovascular Advances |Diane Honeygosky, BSN RN CLNC Deneene Bradford MSN MBA RN and Ruth Pierce MBA, MHA, RN, CCRN-K, CPHQ
Diane Honeygosky BSN RN CLNC
Deneene Bradford MSN, MBA
Ruth Pierce MBA, MHA, RN, CCRN-K, CPHQ
The LNC’s Guide to Emergency Room Triage
Emergency Room documentation is different from admission documentation. The ER is viewed and treated as an outpatient entity, so the documentation is geared toward the outpatient setting. Even in hospitals that utilize the same electronic medical record system, such as EPIC, the admission units do not have access to the ER nursing documentation.
How do you find this documentation?
Diane will cover
Diane Honeygosky BSN RN CLNC has been an ER nurse since 1993. Her experience spans from Level I to Level III trauma centers to joining the ER Quality Assurance Department in 2016. This gives her unique insight into the expected triage procedures and the ramifications of complications that include patients who; leave without being seen by a provider, elope from triage or are discharged prematurely from triage. She is certified in ACLS, PALS and NIHSS with previous certifications in PHTLS, TNCC, NALS and NRP.
The LNC’s Guide to Investigating an Abuse, Neglect, or Mistreatment Allegation Against an Individual with an Intellectual Disability
What are the critical steps needed to investigate an allegation?
You will discover an organized approach to efficiently investigate the allegation by all means possible:
Deneene Bradford MSN, MBA has served the State of Illinois for the past 11 years as a Health Facilities Surveillance Nurse. In the division of long-term care, her position involves conducting annual licensure and certification surveys and complaint and facility-reported incident investigations. These processes occur in the following settings: nursing homes; group homes and state facilities where individuals with intellectual disabilities reside; and on long-term care units, in acute hospitals. The role also includes being an advocate for those who are unable to speak and stand up for their rights. The surveys and investigations focus on ensuring the residents are protected from abuse, neglect, mistreatment, and sub-standard health care.
The LNC’s Guide to Cardiac Standards of Care
Care of the cardiac patient is an area of healthcare that is continually improving. How do you know if the patient was treated appropriately? Is the patient on the most current medical regimen? This session will provide a brief overview of key changes in cardiac disease management and how to locate the current standards of care.
Ruth will cover:
Ruth Pierce MBA, MHA, RN, CCRN-K, CPHQ has been a nurse for over 37 years. Her experience includes Emergency Department, Flight Team, Paramedic, CCU, CVICU and Organ Transplants. Currently, she works as a cardiac reviewer for a national accreditation company. Visiting and certifying hospitals across the country gives her a unique ability to understand the current cardiac standards and trends in patient care. Ruth is also the past president of her local American Association of Critical Care Nurses chapter and NC Association for Healthcare Quality.
Breakout Session Power Networking
Join your colleagues for power networking. Connect with other LNCs to deepen your circle, increase your visibility, enhance your reputation, and potentially lead to new cases. Take advantage of the opportunity to meet a diverse group of LNCs with different backgrounds. You'll gain an understanding of varied perspectives and insights, enriching your learning experience. Position yourself as an expert in your niche and attract potential clients or subcontracting opportunities.
These sessions offer a unique chance for you to grow professionally and connect with peers.
Ask me Anything of Experienced LNCs to Overcome the Challenges of Legal Nurse Consulting | Jean Cooper MSN RN LNCC, Tammy Sirmons RN CDP, and Deb Wuerl BSN RN
Jean Cooper MSN RN LNCC
Deb Wuerl BSN RN
In this lively panel discussion, we’ll pull back the curtain on the triumphs and challenges of legal nurse consulting. Our LNC Elite members will share their candid answers to Pat’s questions. Get YOUR questions answered in this session.
Jean Cooper MSN RN LNCC has experience working inhouse for medical malpractice defense firm. When she had studied and accumulated enough hours of experience, she became a legal nurse consultant - certified (LNCC). Currently, she is an independent LNCC working with attorneys in the areas of medical malpractice, personal injury and criminal defense. Her clinical experience includes critical care and serving the Veterans Affairs Healthcare System as a Women Veterans Healthcare Program Manager where she worked to improve equal access to quality healthcare for women veterans in the VA.
Deb Wuerl, BSN RN focused her entire career in geriatric nursing by working in long-term care, inpatient and subacute rehabilitation, home care, hospice, insurance case management, and agency nursing. In 1996, her Company Commander from her Army days recruited Deb to be the Director of Nursing/Administrator of MidAmerica, a brand-new home care agency in Wisconsin. Within 4 months from accepting the position, the agency earned Medicare and Medicaid certification as a skilled home care agency. In September 2005, Deb opened Wuerl Legal Nurse Consulting, LLC and uses her experience to assist personal injury and medical malpractice attorneys who focus on nursing home cases, wrongful death cases, and workplace injuries in Wisconsin, Illinois, Minnesota, Iowa, and Michigan.
Tammy Sirmons is the President and CEO of TKS Legal Nurse Consulting, where she works in tandem with attorneys nationwide on their cases that involve injury. She serves as the intersection of “where medicine meets the law.”
Tammy continues to work with plaintiff and defense attorneys on their personal injury, toxic tort, mass tort, and criminal cases by helping them understand the salient medical facts in the medical records.