Relationship marketing is what savvy LNC business owners incorporate through marketing tactics. Therefore, without marketing, no one will know you have a business helping attorneys. Why? Because people work with those who they know, like, and trust. For instance, they want to know that you’re a real person with real feelings. As Brian Basilico shared […]
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Celebrate every victory in your business is something you should overlook. Even small victories should be exciting and can motivate you during the struggling times in your business. Do you tend to pay attention only to bigger successes? Without feeling the need to celebrate what you have already accomplished is a mistake you never want […]
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Getting noticed on LinkedIn may seem intimidating. After all, there are millions of users, with half considered active. However, only about one percent of monthly users bother sharing content every week. That means that you have a lot of opportunities. Let’s find ways to get noticed on LinkedIn that may work for you. Getting […]
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Do you know that you build trust by being consistent in your marketing and branding? Consistency is a key element in a business’s success. Of course, there are other important factors but consistency is what will create name recognition. Consistency is what will build your tribe so you can develop a trusting relationship. Consistency is […]
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What is Compelling Content? When you regularly create compelling content and share it on your blog and with your email list, then your community of attorney clients will begin to flourish. Here’s what sets compelling content apart from ho-hum content: Compelling content serves a need. The best content meets a real need for your audience […]
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One hundred years after the creation of the Aunt Jemima stereotype, one might hope that companies might have learned not to create racist images. Gucci dispelled this hope. During Black History Month in 2019, the Italian luxury brand for fashion and leather goods launched an $890 blackface sweater. You can see it here. The response […]
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Looking for tips to create a video for your business? Video is one of the most underutilized aspects of internet marketing. A picture can tell a thousand words, so just think how many words a video must tell! Not only can you convey more information through a video, but it will also be more engaging, […]
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Business relationships: do you work on building and nurturing them? If you’re the CEO of your LNC business, you already encounter numerous relationships on a daily basis. For Example: You interact with Business vendors or partners Your team Attorney clients and their staff (receptionist, paralegal, associates, case managers Prospective clients Your local community In fact, […]
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When you are writing your LNC book, you naturally focus on making it a quality book. My books written about medical legal issues were phenomenally successful in helping attorneys find my LNC business and services. Your book can demonstrate your expertise about medical issues and bring attorneys to your door. Most books LNCs would write […]
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Outsource and build your dream team so you can grow your business faster. Let’s face it: you really can’t do it all alone. No small business becomes a big business with a single person at the wheel. It takes a team of experts to scale your efforts. The problem is, building that team brings its […]
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