Are you an ethical LNC? You say, “Of course I am.” Do you do the right thing whether someone is looking – or not? Here’s the definition: “Ethics is defined as a moral philosophy or code of morals practiced by a person or group of people. An example of ethics is the code of conduct […]
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You may have heard of push and pull marketing. Applied to LNC marketing, in push LNC marketing you reach out to attorneys through cold calls and cold visits – activities that you might secretly wish you didn’t have to do. Pull marketing is more effective. In pull LNC marketing you attract people to you. You […]
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You’re standing in front of a crowd of attorneys. All eyes are focused on you. You’re new at this, so you read all you could about how to speak confidently. Your speech is highlighted. You’ve practiced giving it in front of a mirror. You’ve delivered it to friends. Now, though, you wonder if you should […]
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You can have a fantastic array of legal nurse consulting services, effective outreach, and great advertising, but if you don’t have top-quality customer service, you don’t have anything or also said as, “You ain’t got nuttin.” Some think our most important goal is to get new customers and/or clients. However, once you get them, you […]
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Your LNC resume is one of the most important documents you will ever write. The impact of a good or poor resume on your future reaffirms my continuing theme in this blog that great writing isn’t only for writers. These points will help you to make a resume that will get attention. Attorneys and LNCs […]
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You recognize the power of being an author – the authority credibility, and satisfaction that comes with being able to put your book in another person’s hands. And you realize you don’t want to navigate your writing journey alone. How can you choose the book writing course right for you? Self-Paced or Live Book Writing […]
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All you have to is announce that you’re starting a business to get a wealth of unasked-for opinions. The dreamstealers pipe up – those people who want you to fail. The predictability and regular paycheck of a steady job can keep people in their safety zones for a long time. Some of us, though, begin […]
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Have you ever thought that writing a book could grow your legal nurse consulting business? Writing a book might seem like a Herculean task but it can provide impressive results for the growth of your business with minimal effort on your part. These are just five ways you can grow your business by writing a […]
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So many legal nurse consultants dread marketing. When I taught a program about marketing for the New Jersey Chapter of the American Association of Legal Nurse Consultants last month, some of the LNCs present groaned when they talked about how they disliked marketing. They did not see themselves as LNC problem solvers. Far too many […]
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One of the problems with a growing business is that you have to hire employees. Since this means dealing with humans, all sorts of difficulties can arise. One of the more challenging issues relates to the problem employee who seems unable to evaluate and censor inappropriate remarks. The comments they make can range from mildly […]
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