Spring is a good time to revisit your LNC business plan. Every business needs a business plan. You shouldn’t skip this important step in your business. Many believe if they are the sole person in business or have a service-based business that a business plan is not necessary. Wrong! Even if you are the only […]
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With all the various social media platforms available today, it’s easy to focus your marketing time here because it’s generally less time consuming to engage from your computer than to attend virtual functions and build relationships. Suppose you depend solely on social media for your marketing. In that case, you’re missing a vast opportunity to […]
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Having authenticity brings success to an LNC. People want to hire and work with those they know, like, and trust. That’s reasonable. The best way to earn the trust of your clients is to be authentic in how you present yourself to your attorney clients. What is authenticity? Authenticity means being your true self […]
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How do you overcome the challenges of reading body language in a Covid era? Masks cover some of the signals we use to interpret our clients’ and colleagues’ facial expressions. Masks enable us to spend more time focusing on a person’s eyes. Yet, reading body language is nothing new for nurses accustomed to working in […]
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Writing your LNC Book will teach you about time management and productivity. Writing a book can be an intimidating task. It can be frustrating when blank pages can stare at you mockingly for long hours that turn into days, weeks, and months before you make headway in your next chapter. It’s easy to procrastinate when […]
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When I wrote hardcover textbooks on nursing malpractice, pain and suffering, medical records, and nursing home litigation, I asked my publisher this question: “What is the right length for the book?” He said, “As long as it needs to be to cover the subject.” My coeditors and I created large 2 volume books. They sold […]
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You can write your LNC book on your own, but it may not be as solid as if you have help from an experienced LNC author. Is your goal to write your book? And to get it finished? Imagine that you’re in a strange city (before the Coronavirus), and you’re lost. You didn’t get directions, […]
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Is it easy to use powerful communication? We know as LNCs that communication snafus derail patient safety and can lead to tragedies, or what we like to call train wrecks. Airplane pilots use a system to verify they are receiving messages. Picture this: The pilots are in the flight deck, boarding is complete, they finished […]
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Let me ask you, “Have you ever been surprised to see the difference between a person’s headshot and the reality?” You should get professional photos taken every 1-2 years so that your image matches your face. Your LNC business photos should be taken by a professional photographer. When developing your business, you are your brand […]
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It is easy to get distracted. There are dozens of tasks that call for our attention right now. Buy gifts? Mail gifts? Follow the news? Send holiday cards? What about your business? Use these productivity tips for your LNC business to support your determination and dedication. Some LNCs tell me they struggle to be productive. […]
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