Your LNC blog serves different purposes. You want to provide interesting content while highlighting your business. You also want to attract attorneys to contact you for services. Here are three methods for doing this. Quotations and Photos Combining a beautiful photo with a relevant quote attracts attention. This is also very popular on Facebook, Instagram […]
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On December 5-6, 2018, I participated in a 2-day conference for C-Suite executives and their C-Suite Network Advisors. Here’s what I learned that will impact marketing and managing your legal nurse consulting practice in 2019. Use of stories You’ll see more advertising that tells a story rather than lists the facts about a product or […]
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Remember how you felt as a kid when you heard stories? For my sons it was a highlight of their days when I read stories to them. Legal nurse consultants excel in helping the attorney tell a story. Every trial begins with an opening statement that lays out the attorney’s version of the plaintiff’s story. […]
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When an attorney first approaches you with the case, is he or she serious about using you or are you dealing with a potential toxic client? You might get a call from someone who says, “I’m an associate who’s been asked to collect information about prices. What are yours?” She might say, “I’m calling around […]
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It’s inevitable. As an LNC business owner, you will wear many, many money-making hats. Marketing manager Bookkeeper The one who works on cases Technical support staff Housekeeping But while this type of task juggling is needed in an LNC business, be aware that not all of your hats are created equal. Marketing outweighs bookkeeping, for […]
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Your LNC marketing plan is a piece of your business plan. The business plan spells out what your business does and does not do as well as your business goals. It covers more than marketing as it discusses your services, financing, staffing, and strategic alliances. It also includes your vision. If you’ve ever taken out […]
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You probably already know the obvious ways technology addiction is affecting you. If your employees, under the guise of doing research for projects, spend far too much time surfing the Internet, their productivity will be diminished. Personal emails and tweets also add to downtime. And I’m not singling out your employees for censure. You, too, […]
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Is It “There,” “They’re,” or “Their”? The inexperienced writer often misuses words that sound the same but have different spellings and meanings. Homophones are words that sound the same as another word but have a different meaning. Many homophones exist in every language to trip up the unwary. I focus in this blog on a […]
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We seem to be increasingly living in a “Yes-men” society, one in which dissension and opposition are discouraged and even punished. Many business leaders are beginning to question the results, and they’re taking thoughtful looks at their own corporate cultures and seeking ways to change them. Are you thinking about this as you build your […]
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One of the biggest mistake LNCs make regarding blogging is to view success in terms of statistics. They think: “If 1000 people viewed my blog post, that equals success.” “If I have 50 comments on a post, the world liked it.” Of course, when one of their blogs gets little attention, they are failures. They […]
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