My husband decided he wanted shower grab bars installed. Our neighbor gave him the names of two local companies that provided this service. One company (A) quoted 2 bars installed for $89. The other company (B) quoted 2 bars installed for $180. The man at Company B told us that Company A was not licensed […]
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Legal nurse consultants who don’t use social proof to gain new customers are overlooking an important marketing technique. Social proof is also referred to as ‘informational social influence’. It is the concept that people will conform to the actions of others under the assumption that those actions are reflective of the correct behavior. There are […]
Read MoreDo you struggle with overcoming the risks of starting a legal nurse consulting business? In my last blog, I wrote about what motivated you to start a legal nurse consulting business. Was it the desire for independence, wealth, recognition and fame, or making a contribution? Do You Embrace or Avoid Risks? Do you consider the […]
Read MoreAre you writing in geek? What do I mean? Imagine you are an attorney who has hired a legal nurse consultant to summarize and analyze complex obstetrical medical records. You don’t understand medical terminology and you know that the information in the record is crucial to understanding the case. You give the records to the […]
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What drove you to want to start a legal nurse consulting business? What was the reason why you became an entrepreneur? What motivated you to take this step? Only a small percentage of the population are entrepreneurs. It is not an easy choice. Independence: is this why you became an entrepreneur? – Was it the […]
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Many legal nurse consultants send marketing letters to attorneys. Here is a typical letter: Dear ________, We would like to thank you for your ongoing confidence in our services. We appreciate your business and look forward to continuing our relationship with you. How can we help you now? Do you have cases that you would […]
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Long term care is a highly litigated area of health care. As a legal nurse consultant (LNC) without a clinical background in long term care, I had to educate myself on this specialty. The nursing tasks were familiar but the chart was not. As I worked on more of these cases, I came to rely […]
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Legal nurse consultants who handled medical malpractice cases often make decisions about liability for patient falls. A review of nursing malpractice claims dealing with many different types of claims revealed that the allegations fit into one of these six categories: failure to follow standards of care; failure to use equipment in a responsible manner; failure […]
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Can attorneys find your legal nurse consulting business? do you have a website that includes the results of keyword research? If you do not have a website, you will remain invisible to the vast majority of attorneys who might have otherwise hired you. See Why LNCs need a Website. When you do not control your […]
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Guff is the language of the bureaucrat. It is pompous, needlessly complex, and obscures understanding. The person who writes in guff uses long sentences, filled with stiff language, and technical terms. Here is an example of guff from a legal nurse consultant’s website: “Screening Medical Cases For Merit – I will document the departure from […]
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