Why do nurse entrepreneurs go into business and leave the world of the clinical behind? There is not a lot in nursing school that teaches us how to run a business. You go to nursing school where you focus on the clinical skills needed to be a nurse. You don’t have exposure to business courses. […]
Read MoreHow does the negotiation over the phone begin? You can gain valuable insight just from the first few words the attorney actually speaks. Nonverbal signals during a negotiation over the phone Suppose the attorney speaks rapidly. He says, “Hi, is this Pat Iyer?” (said rapidly) versus “Hello, is this Pat Iyer?” (said firmly). Those two […]
Read MoreNegotiation triggers put you in a state of mind whereby you can be civil or non-civil. Here are a couple of examples of triggers you can use in a negotiation with an attorney. Interruption as a negotiation trigger I hold the phone to my ear and listen to the attorney rant. One of my triggers […]
Read MoreBlogging and relationship marketing go together. Blogging shows your expertise – you’re connecting with them, but you are not selling them anything. You just try to be that resource for them or at least provide them with good information on your web site that can help them. The focus of a blog is not selling. […]
Read MoreRelationship marketing is based on the simple principle of Know, Like and Trust. Know, Like and Trust takes place when you get to know somebody. A lot of times you get to know attorneys by meeting them face-to-face. That could be at a networking event, a legal conference, or a meeting of local businesses. You […]
Read MoreGlenn Treeline (not his real name) sat in a truck next to the side of a road taking a break from driving. A driver hit the back of Glenn’s truck, throwing him through the windshield. The rescue squad responding to the scene found Glenn was bleeding from his head injuries and felt dazed. The squad […]
Read MoreYou are preparing a presentation for attorneys. Have you ever sat in the back of a conference room at an attorney’s annual conference or at a continuing education program? Have you ever talked to attorney about how to simplify a complex case? Trial attorneys put a lot of focus on how can they take a […]
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There is a substantial number of attorneys who litigate personal injury cases who need your help. I see many LNCs marketing exclusively to medical malpractice attorneys, overlooking an even larger pool of attorneys who represent plaintiffs or defendants in personal injury cases. Frankly, your marketing materials that explain how you can identify the standards of […]
Read MoreWhat are you doing with your time? Are you wisely and effectively running your legal nurse consulting business? Are you acting like a successful business person, or are you doing things that others could do at a far lesser cost? Most legal nurse consultants start their legal nurse consulting business as solos – this means […]
Read MoreLegal nurse consultants become my coaching clients because they want guidance in moving their businesses forward. They’ve tried it on their own. They have encountered barriers. They want to avoid frustration. I tell my coaching clients that we start with an assessment You can’t know where you are headed without taking stock of where you […]
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