How do you react when you have an opportunity to make a successful sales presentation to an attorney? Let’s say you come home from work to a message on your answering machine. Attorney Geoffrey Gillis says he received your name from a colleague and would like you to set up a time to meet with […]
Read MoreWhen you enjoy a book, it is a natural desire to tell others about the book. Here are instructions for how to write an Amazon book review. Amazon.com provides a way to share your thoughts about this book you just finished reading. I invite you to write a book review after buying one of my […]
Read MoreYou’ve worked hard on your marketing to attract clients. You may be wondering, “Why should I drop a low profit attorney client I have worked hard to obtain?” Some clients are not worth the effort it takes to work with them. Business owner Cheryl Schoen RN recently referred to these as the “black hole clients”. […]
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An attorney approaches you to review a case as a legal nurse consultant. When he hears your fees, he requests you discount your legal nurse consulting fees. He says, “I’m a nice guy. You shouldn’t charge me that rate.” “Your competition is charging less than that.” “If you lower your fees, I will give you […]
Read MoreWatch this 3 minute video about branding and then ask, “Can I explain my brand?” Join us for a webinar on branding. Get the details here.
Read MoreDoes your brand build trust in your clients and prospects? Especially in the legal nurse consulting industry you need to build immediate trust, immediate credibility, immediate knowledge and experience. One of the questions to ask yourself, “Do you really feel connected to not only your name, which is a big part of branding, but also […]
Read MoreHead shots are also known as professional photographs of legal nurse consultants. What are they and why do I need them? Why do they cost so much? These are the typical questions I receive and the commentary in conversations I overhear. Seems everyone either needs, wants (or doesn’t want) a head shot. Perhaps they are […]
Read MoreIs your legal nurse consulting brand as consistent as Apple’s? Have you ever bought an Apple product? From the white drawstring bag with the Apple logo to the exquisite packaging, Apple is consistent in its branding. Is your legal nurse consulting brand as consistent throughout every touch point? Brand experience is the sum of all […]
Read MoreI have spent time working with LNCs to improve their LNC brand. A short time ago I did a shoot for a client (who is now a friend) for her new business. Prior to the shoot I wanted to do a consultation to ascertain what exactly she was looking for her portraits to convey to […]
Read MoreBusiness intuition is a lot like clinical intuition. You learned as a clinical nurse that some nurses have intuition about a patient. They might say, “Something is not right with this person. I need to get help.” There may be subtle signs of a change. Something is off. The concerned nurse mobilizes the healthcare team […]
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