In part 1, I discussed writing advertising copy, whether it’s on your website, in a direct mail piece such as a brochure, or in an email. Your main objective is to get the reader to respond in a specific way – buy your services, sign up for the newsletter, volunteer for the event, etc. Are […]
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Are you comfortable using social proof to promote your legal nurse consultant business? Writing advertising copy can be one of the most difficult tasks for anyone trying to promote their consulting services, especially those who are not trained in writing, marketing, or persuasive rhetoric. It’s pretty common to spend hours writing a blog post, email, […]
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Do you have a business plan? Are you braced to avoid having your business blown off course? Are you planning to recover from being blown off course? How can you avoid having your business blown off course? If you don’t have goals for your legal nurse consulting business, you’ll easily get off course. The business […]
Read MoreIs becoming perfect possible? “Joe” (name changed) had on the surface everything going for him. He was a graduate of an Ivy League college and ran a successful business. He was personable and friendly and made others feel important and respected. But Joe had a piece missing from his personality: a conscience. He was a […]
Read MoreHave you tried exhibiting at an attorney conference as a way to exhibit your legal nurse consulting services? Do you have fear of exhibiting? Tackling a Fear of Exhibiting I knew that exhibiting at an attorneys’ conference was a good way to market my legal nurse consulting services, but I was deeply anxious about the […]
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The setting was perfect – crystal white sand, a calm blue green Gulf of Mexico, deep blue beach umbrellas dotting the sand, and some puffy clouds. My friend and I had walked along a boardwalk through mangroves to reach the restaurant that perched on the edge of the land (seen in this photo as the […]
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Legal nurse consultants: did you know volumes of cases can radically change your business? I did not know what was ahead of me when I received a call from a defense attorney who approached me to assist his firm and client defend a series of claims involving an orthopedic device. In Part One I described […]
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Volumes of legal nurse consulting cases can radically change your business. I did not know what was ahead of me when I received a call from a defense attorney who approached me to assist his firm and client defend a series of claims involving an orthopedic device. He was handling dozens of cases which had […]
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These are two books I recently read about difficult decisions. Who should you protect? How can well-meaning decisions hurt you? On an icy winter night a seasoned midwife was faced with a difficult decision – allow a fetus to die or perform an emergency cesarean section on a woman she believed had died from a […]
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I received the most beautiful bathrobe I had ever seen when I was ten years old. My Christmas gift was made of chenille. Chenille is a material that consists of soft little tufts of fabric that are punched into a backing that makes up the garment. Primarily pink, my bathrobe had edging of blue on […]
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