Do you know that you build trust by being consistent in your marketing and branding? Consistency is a key element in a business’s success. Of course, there are other important factors but consistency is what will create name recognition. Consistency is what will build your tribe so you can develop a trusting relationship. Consistency is […]
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What is Compelling Content? When you regularly create compelling content and share it on your blog and with your email list, then your community of attorney clients will begin to flourish. Here’s what sets compelling content apart from ho-hum content: Compelling content serves a need. The best content meets a real need for your audience […]
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One hundred years after the creation of the Aunt Jemima stereotype, one might hope that companies might have learned not to create racist images. Gucci dispelled this hope. During Black History Month in 2019, the Italian luxury brand for fashion and leather goods launched an $890 blackface sweater. You can see it here. The response […]
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Looking for tips to create a video for your business? Video is one of the most underutilized aspects of internet marketing. A picture can tell a thousand words, so just think how many words a video must tell! Not only can you convey more information through a video, but it will also be more engaging, […]
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Business relationships: do you work on building and nurturing them? If you’re the CEO of your LNC business, you already encounter numerous relationships on a daily basis. For Example: You interact with Business vendors or partners Your team Attorney clients and their staff (receptionist, paralegal, associates, case managers Prospective clients Your local community In fact, […]
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When you are writing your LNC book, you naturally focus on making it a quality book. My books written about medical legal issues were phenomenally successful in helping attorneys find my LNC business and services. Your book can demonstrate your expertise about medical issues and bring attorneys to your door. Most books LNCs would write […]
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Outsource and build your dream team so you can grow your business faster. Let’s face it: you really can’t do it all alone. No small business becomes a big business with a single person at the wheel. It takes a team of experts to scale your efforts. The problem is, building that team brings its […]
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What if there were simple tips to systemize that will help your LNC business be much more efficient with fewer mistakes and oversights? Would you try them out? If you’ve ever looked at another LNC and wondered how she manages to get it all done, the answer might surprise you. She’s got good systems. It’s […]
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Does negative self-talk influence your success? Do you ever say things like, “I’ve never been good with money.” “I hate budgets.” “I’ll never be a 6-figure earner.” “My market won’t pay premium prices.” If you’ve ever heard these statements come out of your mouth—or even in your head—then you’re engaging in a damaging habit known […]
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Writing your LNC book can benefit your business in several ways. While the thought of writing your book seems overwhelming before you decide you don’t want to write, consider these ways your book can benefit you and your business. Writing Your LNC Book to Attract More Clients Very few LNCs write books. Becoming an […]
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