I recently had a conversation with an LNC who asked me, “How do I market to a defense attorney?” If defense attorneys are your target market, the first step is understanding your ideal LNC client’s hidden fears. One of the most important things to remember as you focus on your marketing is to think about […]
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Not every attorney is your ideal LNC client. There are some who will never hire you and you should not be working with them. Do you know where you are wasting your time? Have you done the exercise of creating an ideal client avatar? This vision of your ideal client guides everything you do, including […]
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How would you like to create a report in half the time without losing quality? When you labor over a report and pile up the hours, you are often at risk of having to fight to get paid for all of those hours. Create an outline for faster writing What type of report are you […]
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What if you could use a proven system for achieving your LNC goals? What if you could improve your productivity and save an hour a day starting tomorrow? That’s 5 hours per week, or more than a half-day off. Imagine not having to work 7 days a week – 5 in your clinical job and […]
Read MoreWhat are some of the elements that you should consider when you’re designing your booth? How can you use signs to attract attorneys at a trade show? What goes on the signs? How can you lay out the information when you’re working with a company to help you create your booth for you? How will […]
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Having a systematic way to approach preparation for an attorney trade show will ensure you are well-organized. One time I got half way to an exhibiting site, which was in Atlantic City about 2.5 hours from my office. I stopped to pick up a legal nurse consultant who was my employee. When I casually looked […]
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What can you do to help your clients? What are you doing that is strengthening your client relationships? Look for opportunities to assist them. The defendant infectious disease doctor testified in his deposition that he had a cocaine issue. He turned himself in for treatment when his pusher was arrested. Not realizing the doctor’s history, […]
Read MoreYou want to feel comfortable about your ability to win over and retain clients. Is this you? You’re a natural detective. You’re an ongoing learner, professional student. You’re compassionate, a listener; you’re talented. You’re a capable professional. Bring all of that to your relationships with clients. That’s what allows you to deliver a unique level […]
Read MoreIt is planting season in the Northeast U.S. Do you need more clients? Think all a farmer has to do is wait until fall to harvest truckloads of delicious tomatoes or corn or squash? Think again! That farmer has worked hard all year long to prepare for that week or two of reward. He prepared […]
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Would it come as a surprise to you if I said we’re all sales people? It’s true. Closing legal nurse consulting sales requires being able to identify prospects you want to work with and then getting the case in your door. Don’t think of yourself as closing a sale when you get a case? Although […]
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