Social media best practices aren’t always common knowledge. Standing apart from the crowd on social media is important, if you want to become known and successful. You know that the key to getting more attorneys to hire you is whether you are known, liked, and trusted. Social media is the key to getting you there […]
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Are you a Walmart or a Neiman Marcus legal nurse consultant? Either one is a billion dollar company but their models are different. Do attorneys see you as a commodity? Do you get calls from attorneys who are price shopping? If this is happening, how can you elevate your legal nurse consultant brand? If you’re […]
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When you think of branding, what comes to mind? Logos? Colors? That’s what most people think of, so you’re not alone, but there is so much more to branding for legal nurse consultants branding than the colors on your website and your logo—although both of those things are important, of course. Here’s how Entrepreneur Magazine […]
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Have you ever picked up the phone for the purpose of connecting with your clients, just to say, “Hi, I just wanted to see how you were doing” and not try to sell them something? Here’s how to use reasons for connecting with your clients to deepen your relationship. 1. Call when you see a […]
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The defense attorney stomped into the courtroom, radiating nervous energy and anger. She dropped a copy of my Nursing Malpractice text onto her counsel table. When I looked at her, I knew that as the plaintiff’s nursing expert, I was in for an expert witness courtroom battle. My client had asked me to testify on […]
Read MoreOne myth about cold calling is that it doesn’t work. That’s a real myth. Cold calling is a technique whereby a salesperson contacts individuals who have not previously expressed an interest in the products or services that are being offered. Cold calling typically refers to phone calls but can also involve drop-in visits, such as […]
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Do you want to know how to increase your opportunities for closing a sale? You may not think of a conversation with an attorney about a new case as being a sales transaction, yet it is. You have something the attorney needs (your expertise and assistance). The attorney has something you need: the ability to […]
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Are you blogging? Are you confused about the ideal blog post length? A lot of LNCs ask me how many words they should strive for. Who needs to see you blog post? Actually, you are writing for humans and spiders. It is really only worth blogging if both “bods” (human readers) and “bots” like what […]
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Do you ever hesitate when it comes to closing the sale? Legal nurse consultants get phone calls from attorneys who ask them about cases and that is a sales opportunity. How do you structure the conversation so you can encourage the attorney to send the case? Fear of Sales Affects Closing the Sale Have you […]
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Once you commit to starting a blog, you should work out systems for meeting your blogging deadlines. Few things look more neglected in the online world than a blog that has not been updated for years. Consistency is essential when running a top-notch blog. There are many ways to successfully manage your blogging schedule. Every […]
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